Marketing Operations Manager

Regular Full-Time

Marketing

Buffalo, NY, US

Rochester, NY, US

Warsaw, NY, US

Salary Range: $75,000.00 To $100,000.00 Annually

Purpose: The Marketing Operations Manager is responsible for the day-to-day operational execution of marketing initiatives across the bank. Reporting to the Director of Marketing, this role manages print and promotional vendor relationships, branch merchandising standards, customer communications, and reporting to ensure marketing efforts are delivered efficiently, compliantly, and in alignment with brand standards. The Marketing Operations Manager plays a key role in improving marketing processes and workflows to enhance the efficiency and effectiveness of marketing operations for the bank.

Essential Functions:

• Marketing Operations Leadership - provide administrative and logistical leadership with the coordination of turn-key marketing initiatives, ensuring timelines and deliverables are tracked, updated, and reported on.

• Quarterly reporting – generate reports to provide insights into marketing effectiveness. Gather marketing data and draft quarterly CMO report and Bank Compliance Committee presentation. As well as monthly/quarterly vendor reporting, as required.

• Marketing materials – coordinate the creation of social media creative and traditional print assets with our Advertising Agency of record, based on direction and content provided by Brand Marketing Manager. As well as scheduling and deployment of social posts.

• Branch Merchandising – responsible for ensuring the consistent execution of branch merchandising standards across allocations. Oversee the deployment and maintenance of in-branch marketing and regulatory signage to ensure materials are current, accurate, and on-brand.

• Print and promotional vendor management – lead relationships with print, promotional, and fulfillment vendors to ensure high-quality production and on-time delivery of marketing assets. Oversee production proofs and collaborate with print and promotional vendors to ensure marketing materials are accurate, compliant to our brand standards, and easily accessible to frontline sales teams.

• Customer Communications – work with respective project teams on customer communications when needed. Manage list pulls and coordination with print vendor or Marketing Automation Specialist for mailing (or email) to be deployed.

• Sponsorship and Events administration – creation of sponsorship ads when requested, and the coordination of tickets or value adds the bank is entitled to as part of sponsorships. Organization of invitations for Line of Business event(s), as well as the dissemination of event materials such as tablecloths, pull-up banners, etc. to ensure our brand is appropriately reflected at events.

• Budget management - track expenditures and forecast future spending for the Director of Marketing on a monthly basis.

• Collaboration - work closely with marketing team members and Advertising Agency of record to ensure alignment and integration of marketing efforts.

• Five Star Promise - demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Job Related Qualifications:

Required:

• Education: Bachelor’s degree in Marketing, Business, Project management or related field.

• Prior Experience: 4+ years of experience in marketing operations or project coordination

• Licenses or Accreditation: N/A

Competencies:

• Excellent written and verbal communication skills

• Strong project management skills with ability to manage multiple priorities and meet established deadlines

• High attention to detail, excellent organizational skills and the ability to work on a number of initiatives simultaneously

• Creative thinking and analytical skills with a process improvement focus

• Strong working knowledge with Microsoft Office Suite or related software.

• Working knowledge with Adobe suite of products such as Illustrator, InDesign or Photoshop

• Working knowledge of Canva

• Familiarity with automated email marketing solutions such as Salesforce Marketing Cloud

• Familiarity with website administration and analytics tools such as Google Analytics

Physical Requirements:

• Able to regularly sit or stand for prolonged periods of time.

• Extensive computer usage is required.

Benefits:

• Medical, Dental, and Vision Insurance

• Health Savings Account

• Flexible Spending Account(s)

• Company Paid Life Insurance, Long-Term Disability, and Short-Term Disability

• Voluntary Offerings: Life, Critical Illness/Specified Disease, Accident, Hospital Indemnity, Legal Insurance & Personal Accident

• Tuition Reimbursement

• Employee Referral Program

• Wellness Reimbursement Program

• Star Volunteer Program

• Employee Banking and Financial Perks

• Flexible Hybrid Work Schedule

• Paid Time Off (PTO)

• Company Paid Holidays

This job description is not exhaustive. The Marketing Operations Manager may be required to perform other duties as assigned.

The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.