Marketing Manager

Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels. Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection. Role Overview We are seeking a strategic and execution-focused Marketing Manager to lead the development and execution of data-driven, multi-channel marketing programs. This role will drive account-based marketing (ABM) initiatives and integrated campaigns that accelerate pipeline growth, deepen engagement across target accounts, and align closely with Sales in a high-growth FinTech environment. Key Responsibilities ABM & Integrated Campaign Management Plan and execute ABM and integrated campaigns across one-to-one, one-to-few, and one-to-many motions Build and manage multi-channel campaigns aligned to sales priorities, target accounts, and business objectives Develop campaign briefs, messaging frameworks, audience segmentation, and channel strategies Paid Media Strategy & Execution Own campaign activation across paid and owned channels, including LinkedIn, display, search, retargeting, email, website personalization, social media, direct mail, and events Partner with internal teams and external agencies to plan, launch, optimize, and report on paid media programs Monitor campaign performance and continually optimize targeting, creative, messaging, and budget allocation Campaign Orchestration & Optimization Manage end-to-end campaign execution, including timelines, deliverables, approvals, and stakeholder communications Partner with Marketing Operations and Analytics to establish KPIs, measure pipeline contribution, and report on performance and ROI Identify opportunities to scale campaign execution through automation, experimentation, and process improvements Account & Buyer-Centric Marketing Support the development and evolution of Ideal Customer Profiles (ICP), segmentation strategies, and buyer journey mapping Collaborate with Sales and Field Marketing to align campaigns with territory plans and account priorities Creative Development & Design Support Support the creation of campaign assets, including presentations, landing pages, social content, email creative, and digital advertising assets, in partnership with brand and creative teams Apply a strong creative perspective and utilize design tools to accelerate campaign execution and testing Cross-Functional Partnership Serve as a trusted marketing partner across Product Marketing, Digital, Content, Field Marketing, Sales, and Customer Marketing teams Manage competing priorities and multiple campaign workstreams while maintaining high execution standards Qualifications Required Experience 5–7 years of B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketing Proven experience developing and executing integrated campaigns across multiple channels and audiences Hands-on experience managing paid media programs, including campaign planning, targeting, optimization, and performance reporting Experience executing ABM programs across one-to-one, one-to-few, and one-to-many approaches Strong understanding of segmentation, ICP development, and buyer journey frameworks Data-driven mindset with experience measuring campaign performance, pipeline impact, and ROI Experience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics tools Strong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneously Preferred Qualifications Experience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms Experience in FinTech, SaaS, or high-growth B2B technology environments #J-18808-Ljbffr Capitolis