Appointment Setter

Job Title: GHL Lead Management Specialist Job ID: DAVBEN1 Industry: Financial Services and Retirement Planning Location: LATAM / South Africa (VERY neutral accent is required for LATAM) Job Status: Full Time (32 hours/week) Work Schedule: Monday to Thursday 9:00am to 5:00pm EST Salary: $12 - $15/hour (Based on Experience) + performance-based bonuses Target Start Date: ASAP About the Client: The client is a retirement planning and annuity advisory firm based in the United States that specializes in helping individuals aged 55 and older protect and maximize their retirement assets. Through personalized education, financial guidance, and tailored annuity solutions, the company supports clients in making informed decisions about their financial future. With a highly consultative approach and an established reputation in the industry, the client is focused on delivering exceptional service while expanding its outreach and appointment pipeline through strategic lead management and automation. About the Role: The Lead Management & Appointment Setting Specialist will be responsible for managing and nurturing the company's CRM database, executing outreach campaigns, qualifying prospects, and scheduling appointments for the advisor. This role combines CRM administration, marketing automation, sales support, and customer follow up to maximize engagement with existing and new leads. The ideal candidate is highly proactive, comfortable taking ownership of processes, and capable of leveraging GoHighLevel and AI tools to continuously improve campaign performance and appointment generation. CRM & Lead Management Manage and organize leads within GoHighLevel. Reactivate existing leads through strategic outreach initiatives. Maintain accurate records and update prospect information. Track lead progression throughout the sales funnel. Campaign Development & Automation Build and manage email and SMS campaigns using GoHighLevel. Create automated workflows to engage prospects consistently. Adapt messaging based on market trends and economic conditions. Utilize AI tools to develop compelling campaign content and hooks. Appointment Setting & Qualification Contact prospects through calls, emails, and text messages. Qualify leads based on established criteria. Schedule consultations and follow up appointments with the advisor. Work toward achieving weekly appointment generation goals. Client Follow Up Follow up with prospects after consultations. Confirm receipt of educational materials and packages. Answer basic questions and elevate complex inquiries when needed. Maintain ongoing communication to increase conversion opportunities. Performance & Process Ownership Monitor campaign effectiveness and suggest improvements. Take initiative in optimizing workflows and outreach strategies. Identify opportunities to improve engagement and appointment rates. Execute responsibilities independently while maintaining accountability for results. Qualifications & Skills Must Previous experience using GoHighLevel for CRM management and campaign creation. Experience in appointment setting, lead qualification, or sales support. Strong verbal and written English communication skills. C1 English level required: candidate will use English exclusively during the shift. Experience creating email and SMS automation campaigns. Ability to manage multiple follow-ups and maintain organized records. Comfortable making outbound calls and interacting with clients professionally. Strong understanding of sales processes and customer engagement. Ability to work independently with minimal supervision. Availability to work Monday through Thursday from 9:00 AM to 5:00 PM Eastern Time. Preferred Experience in financial services, insurance, retirement planning, or related industries. Familiarity with AI tools such as ChatGPT or Claude for content generation and productivity. Experience analyzing market trends to develop targeted messaging. Background working with CRM based marketing automation. Experience handling sensitive customer information with confidentiality and professionalism. Personality Traits Proactive and self motivated with a strong ownership mentality. Goal oriented and driven by measurable results. Pleasant, engaging, and confident communicator over the phone. Resourceful problem solver who thinks beyond assigned tasks. Organized and detail oriented in managing multiple priorities. Professional, dependable, and committed to delivering high quality work. Adaptable and eager to continuously improve processes and performance. Positive attitude with a collaborative mindset and strong sense of accountability. #J-18808-Ljbffr