Brand Marketing Specialist

Paul Mitchell The School, located in Roswell, GA, is seeking a full-time Brand Marketing Specialist to join our team. As a member of our team, you will play a key role in advancing our brand reputation and supporting admissions, service, and retail goals through strategic and hands-on initiatives.

WHAT'S THE SCOPE?

This full-time position offers a base salary of $60,000 - $65,000/year , negotiable based on experience, with an annual performance bonus linked to both company and individual performance.

Benefits:

• Paid time off (PTO)
• Insurance options
• A 401(k)
• Employee discounts on products and services
• Opportunities for pay advancement based on performance and leadership development
• Full-time schedule with morning, afternoon, evening, and Saturday availability
• A predictable work schedule
• Opportunities to participate in student-run clubs and FUNraising efforts

The Brand Marketing Specialist will work full-time in a collaborative environment that involves regular interaction with campus leadership, admissions teams, and our digital marketing agency. The work schedule supports both on-campus activities and campaign execution across digital and physical platforms.

YOUR CONTRIBUTIONS MATTER

In this Brand Marketing Specialist position, you will spend your days developing and implementing campaigns that enhance our brand equity and attract prospective students. You will leverage AI-driven strategies and utilize digital tools to manage campaigns across social media, email, paid advertising, and community outreach. Collaboration with internal teams will be essential as you ensure that all initiatives align with our school's brand standards. You will monitor analytics to assess performance, optimize campaigns, and report findings to leadership. Your responsibilities will also include managing content calendars, updating website content, supporting recruitment events, and maintaining brand consistency across all platforms.

BRAND MARKETING SPECIALIST REQUIREMENTS:

• 2+ years of marketing experience with both strategy and hands-on execution
• Proficiency in social media management, content marketing, email marketing, SEO/SEM, paid media (Google Ads, Facebook/Instagram), analytics (Google Analytics, social insights), and use of multiple AI platforms
• Familiarity with marketing automation platforms and lead-nurturing workflows
• Strong copywriting, storytelling, and creative campaign development skills
• Data-driven decision-making skills and ability to measure ROI and present findings
• Excellent cross-functional collaboration, project management, and vendor coordination
• Strong written and verbal communication with polished, professional presence

Preferred:

• BA/BS in marketing, communications, business, or related field (non-degree marketing training also considered)
• Experience in education, higher education, beauty/retail, or premium brands

ABOUT US

Roswell, Georgia, celebrated for its lively arts community and successful local businesses, is home to Paul Mitchell The School Esani-an educational leader in the beauty industry. We offer high-quality programs in cosmetology, esthetics, and related fields, providing future beauty professionals with the training and support they need to develop their skills and pursue rewarding careers. As part of the respected Paul Mitchell Schools network, our team benefits from a collaborative work environment and strong opportunities for professional growth.

JOIN US!

We invite you to apply today! Use our convenient, mobile-friendly application to take the next step in your career.