Customer Journey Analytics (CJA) Business Analyst

Customer Journey Analytics Business Analyst

The Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting and measurement needs into actionable analytics requirements within Adobe Customer Journey Analytics. This role plays a key part in Adobe Analytics (AA) to CJA migration initiatives by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation.

Because migration utilities do not fully translate AA Workspace components into CJA, this role requires strong familiarity with analytics reporting structures and the ability to interpret projects, segments, and calculated metrics so they can be accurately recreated in CJA. The analyst must understand Adobe Analytics configuration concepts — including marketing channels, processing rules, and classifications — to support continuity of measurement.

You will collaborate with analytics teams, developers, architects, and stakeholders to ensure reporting accuracy, usability, and adoption within the CJA environment.

Key Responsibilities

Requirements Gathering & Translation

• Partner with stakeholders to capture reporting and measurement requirements
• Translate business questions into analytics use cases and component definitions
• Document project structures, segment logic, and metric definitions
• Define acceptance criteria for migrated or newly built analytics components

Migration Analysis Support

• Analyze Adobe Analytics Workspace projects for migration readiness
• Identify components requiring manual recreation in CJA
• Support mapping of AA components to CJA equivalents
• Assist in prioritizing migration workloads and validating scope

Validation & Quality Assurance

• Validate recreated projects, segments, and metrics against business expectations
• Perform side-by-side output comparisons between AA and CJA
• Identify discrepancies and coordinate resolution with developers
• Support UAT and stakeholder sign-off

Documentation & Governance

• Maintain migration documentation, mappings, and reporting definitions
• Support governance standards including naming conventions and reuse practices
• Contribute to knowledge sharing and training materials
• Document decision rationales and configuration dependencies

Collaboration & Stakeholder Engagement

• Serve as liaison between business users and technical teams
• Facilitate workshops and walkthroughs for reporting requirements
• Support adoption of CJA through stakeholder enablement
• Communicate migration progress and impacts clearly

Required Skills & Experience

Platform & Analytics Knowledge

• Experience working with Adobe Analytics Workspace
• Familiarity with Customer Journey Analytics reporting concepts
• Understanding of segments, calculated metrics, and project structures
• Exposure to AA → CJA migration initiatives

Adobe Analytics Configuration Awareness

• Marketing channel logic
• Processing rules
• Classifications
• Attribution and reporting interpretation

Analytical & Communication Skills

• Strong requirements gathering and documentation abilities
• Ability to interpret business questions into analytics definitions
• Detail-oriented validation and QA skills
• Strong stakeholder communication and facilitation abilities

Preferred Qualifications

• Familiarity with Adobe Experience Platform datasets and reporting inputs
• Experience supporting analytics or MarTech transformation initiatives
• Exposure to digital data collection frameworks
• Experience working within enterprise analytics environments

What Success Looks Like

• Clear and actionable analytics requirements documentation
• Smooth migration coordination between business and technical teams
• High stakeholder confidence in reporting accuracy and usability
• Well-governed, understandable analytics definitions
• Strong adoption of CJA reporting capabilities The base salary range for this position is $110,000 – $150,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.