Director, Social Media & Digital Influence

Location: Hyrbid in Denver, CO.Position Summary:We're not looking for someone to manage channels. We're looking for someone to build an influence engine.As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentley's social presence into a strategic growth driver.This is a role for a leader who thinks beyond posts and metrics. You'll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentley's voice where it matters most.You're equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. You'll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time.If you're a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company that's ready to invest in it, this is your role.Responsibilities:Build the Social Media FunctionCreate Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization.Define team structure, workflows, governance, editorial planning, and measurement.Build scalable processes for content creation, approvals, publishing, engagement, and reporting.Establish social media best practices across regions, business units, and functions.Develop annual plans, budgets, and growth roadmaps.Executive Thought LeadershipPartner with senior executives to grow their presence and influence across LinkedIn and emerging channels.Create executive content programs that elevate industry leadership and support strategic business priorities.Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation.Corporate Social StrategyLead Bentley's global social presence across LinkedIn, Reddit, YouTube, Instagram, X, Facebook, and emerging platforms.Develop channel-specific strategies and audience engagement plans.Increase reach, engagement, share of voice, and follower quality.Ensure a consistent brand voice while adapting content to platform dynamics.Digital Influence & CommunityBuild programs that activate employees, customers, partners, industry experts, and advocates.Identify opportunities to leverage creators, influencers, practitioners, and industry voices.Develop strategies for community engagement across social channels and professional communities.Support developer and technical communities in partnership with product and developer relations teams.Content & StorytellingIn partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:Short-form videoExecutive contentCustomer storiesIndustry commentaryEvent contentProduct launchesEducational contentCommunity-driven contentPartner with communications, content, design, and video teams to maximize content reuse and distribution.AI & InnovationImplement AI-driven workflows for content ideation, production, optimization, localization, and reporting.Evaluate emerging social technologies and platforms.Continuously improve team productivity through automation and AI-enabled processes.Measurement & AnalyticsDefine KPIs and executive dashboards.Track full funnel performance across channels.Analyze trends and provide recommendations for optimization.Establish attribution frameworks connecting social activity to marketing and business outcomes.Success Metrics - This leader will be accountable for:Audience growth across priority channelsEngagement ratesShare of voiceExecutive social reach and engagementEmployee advocacy participationVideo performanceInfluencer and community engagementTraffic generated from social channelsMarketing-sourced pipeline contributionContent production efficiencyAdoption of AI-powered workflowsRequires sitting or standing at will while performing work on a computer (or any other physical requirements). Qualifications:Required10+ years of experience in social media, digital marketing, communications, or content leadership roles within a B2B SaaS organization.Experience building or significantly transforming a social media function.Strong understanding of LinkedIn and executive thought leadership programs.Experience leading teams and managing agency partners.Exceptional storytelling and editorial judgment.Strong analytical and performance measurement skills.Experience working with senior executives and cross-functional stakeholders.Familiarity with AI-powered content creation and social media tools.PreferredExperience in infrastructure, engineering, or industrial markets.Experience supporting executive leadership teams and public company communications.Experience with employee advocacy programs.Experience managing creator, influencer, or community initiatives.Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industries.What We Offer:A great Team and culture – please see our colleague video. An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. An attractive salary and benefits package. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. #LI-CS1#LI-REMOTEAbout Bentley SystemsAround the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. Equal Opportunity Employer:Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-DiscriminationBentley participates in e-Verify / Bentley participate in e-Verify / Right to Work NoticeRequest an Accommodation:As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io