starpower - Senior Director, Influencer (Health & Wellness)

Remote - USA Job Overview Title: Senior Director, Health & Wellness Influencer Marketing Strategy As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas: Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement. Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness. Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers. Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints. Responsibilities Work closely with business leaders at starpower to build our strategic output for brand partners. Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives. Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations. Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines. Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid. Oversee execution of multi‑pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement. Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing. Understand key competitors and their business strategies. Understand and provide thought leadership on Influencer and cultural trends. Identify and pitch new opportunities based on industry landscape to help drive organic client growth. Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables. General/Client Service Serve as a trend‑spotter in the healthcare influencer marketing space and participate in industry thought leadership and organization‑wide POVs (both proactive and reactive). Identify industry and client‑issues and proactively serve up POVs to clients in conjunction with multidisciplinary teams/agency partners. Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions. Attend regularly scheduled and sporadic client conference calls. Attend in‑person meetings with clients and agency partners. Participate in planning sessions from ideation to tissue session to final presentation. Participate in business pitches, presentations to clients and prospective clients. Assist in the overall growth of the agency, including new business & networking. Qualifications and Experience 10+ years of experience in a role with experience driving Influencer marketing. Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and patient campaigns. Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR. You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked. Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust. Demonstrated proficiency in social media, both personally and professionally. Strong and comfortable presenting to clients/public speaking. Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling. The ability to effectively collaborate with multidisciplinary teams is a must. Strong project management skills with impeccable attention to detail. Experience with paid social media in support of influencer campaigns. Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe. Pay Range: $135,000 - $165,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job‑related, non‑discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know. #J-18808-Ljbffr Real Chemistry