Senior Marketing Specialist

• Location: Palo Alto, California
• Type: Direct Hire
• Job #1418
• Salary: $120,000

Senior Marketing Specialist

LOCATION: Silicon Valley, CA


ORGANIZATION: Top-ranked global law firm


COMPENSATION and BENEFITS: Competitive base salary up to $135K base, bonus structure; health & wellness stipend; Medical, Vision & Dental Coverage; Paid Time Off; top of market retirement contribution; rated top law firm to work for, excellent firm culture and perks, plus more!


KEY RESPONSIBILITIES:

• Assist in the development and execution of marketing and communication goals and strategies in the Palo Alto office
• Draft and produce new business pitches, proposals and responses to RFPs
• Ensure all pitches and marketing materials are consistent, up-to-date and reflect the Firm’s values
• Provide tactical support and execution with individualized attorney plans
• Support cross sell and industry segment groups
• Assist with the production of Chambers and other award and survey submissions
• Execute research requests from attorneys in the Palo Alto office
• Monitor clients, targets, current events and significant rulings
• Assist with and attend client facing events
• Identify speaking, writing and other profile raising opportunities for partners and counsel
• Assist with the office practice area descriptions for the Firm’s website
• Prepare and update partner, counsel and associate biographies
• Assist with creating templates for reporting
• Research, develop and manage on-point visibility opportunities (client engagement, sponsorship opportunities and seminars)
• Maintain data in the Firm’s CRM database
• Conduct online and database research
• Prepare intelligence reports on clients, qualified prospects, competitors and industries of interest
• Promote firm brand internally and externally through intranet site and external social media initiatives

REQUIREMENTS:

• Bachelor’s degree required
• 7+ years of relevant marketing, communications or business development experience in a law firm or professional services environment
• Experience with CRM/database software, such as: InterAction, Salesforce, ContentPilot, InDesign, etc.
• Strong Microsoft Office skills are required
• Excellent communication and attention to detail
• Excellent client service orientation and interpersonal skills
• Ability to synthesize data in a concise and accurate manner
• Ability to work independently and collaboratively with a team