Digital Marketing Specialist

Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana. About The Indiana Destination Development Corporation (IDDC) The Indiana Destination Development Corporation (IDDC) was formed to promote Indiana as a great place for living, visiting, learning, and earning. IDDC is dedicated to promoting, branding, and telling Indiana\'s authentic story to attract and retain businesses, talent, students, and visitors in our great state. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent, and elevate views of our distinctive sense of place Role Overview The Indiana Destination Development Corporation is seeking a Web and Digital Marketing Specialist to help manage and support IDDC’s digital presence across visitindiana.in.gov and related web platforms. This role is responsible for maintaining accurate, engaging, and search-optimized content while supporting web updates, email marketing, analytics reporting, partner content, advertising implementation, and internal marketing initiatives. This position is well-suited for someone who is comfortable working across multiple digital tools, managing detailed content workflows, troubleshooting issues, and supporting both internal teams and external partners. Salary The salary for this position traditionally starts at $53,222.00 but may be commensurate with education and work experience. Use our Compensation Calculator to view the total compensation package. A Day In The Life The essential functions of this role are as follows: Manage and maintain IDDC’s web presence on visitindiana.in.gov , in.gov/iddc/ and related digital properties. Create, edit, and maintain webpages, landing pages, blog posts, forms, listings, and other digital content across CMS and CRM platforms, including Simpleview, dotCMS and WordPress. Make basic HTML, CSS, and JavaScript updates to support page layouts, content presentation, embeds, tracking needs, and user experience improvements. Keep website content accurate, up to date, accessible, and aligned with IDDC priorities. Create, edit, and manage photo galleries in Crowdriff and implement them on the website. Troubleshoot website, CMS, CRM, form, listing, and partner portal issues as needed. Support updates to templated page layouts and recurring content structures. Maintain a strong attention to detail across public-facing website content. Write and edit content for webpages, blogs, landing pages, partner listings, event listings, and other digital initiatives, typically ranging from 200 to 1,000 words. Review, approve, and maintain location and event listings submitted through partner and CRM systems. Support partner content workflows and help maintain accurate partner-supplied information. Maintain internal and external blogging initiatives, including soliciting guest blog posts from community, tourism, and industry partners. This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary. What You\'ll Need For Success Individuals in this role should minimally be able to articulate or demonstrate the following: Bachelor’s degree in a related field and/or 2 to 4 years of relevant professional experience in website management, digital media, content management, marketing, or a related role. Experience creating, editing, and managing digital content. Experience working in CMS platforms, CRM systems, or similar digital content tools. Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting. Familiarity with AP style. Familiarity with SEO best practices and an understanding of how content structure supports search visibility. Experience using analytics or reporting tools to evaluate digital performance. Strong attention to detail and ability to manage multiple content workflows. Comfortable learning new digital tools and adapting to platform-specific workflows. Strong writing, editing, communication, and organizational skills. Able to perform essential functions with or without reasonable accommodation. Supervisory Responsibilities/Direct Reports This role may be utilized in a supervisory capacity based on agency needs. Benefits Of Employment With The State Of Indiana The State of Indiana offers a comprehensive benefit package for full-time employees which includes: Three (3) medical plan options (including RX coverage) as well as vision and dental plans Wellness Rewards Program: Complete wellness activities to earn gift card rewards Health savings account, which includes bi-weekly state contribution Deferred compensation 457(b) account (similar to 401(k) plan) with employer match Two (2) fully-funded pension plan options A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to: 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers Up to 15 hours of paid community service leave Combined 180 hours of paid vacation, personal, and sick leave time off 12 paid holidays, 14 on election years Education Reimbursement Program Group life insurance Referral Bonus program Employee assistance program that allows for covered behavioral health visits Qualified employer for the Public Service Loan Forgiveness Program Free Parking for most positions Free LinkedIn Learning access Equal Employment Opportunity The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at View email address on click.appcast.io . #J-18808-Ljbffr