Sales Development Representative

Roles & Responsibilities

Location: Remote (Occasional Travel Required)

Reports To: Head of Demand

As a Sales Development Representative, you’ll have the opportunity to influence the experience of thousands of nonprofits on our platform while helping shape BetterWorld’s growth. You will be responsible for generating qualified first meetings with nonprofit organizations, focusing on outbound prospecting into a curated list of target accounts.

Success in the role is measured by the number of meetings generated and the qualified pipeline those meetings create. You’ll be responsible for engaging and converting nonprofits, guiding them toward solutions that help them modernize their fundraising through BetterWorld’s user-friendly and impactful tools. Your mission is to serve as a trusted advisor, connecting mission-driven organizations with the strategies and technology that make their work easier, more effective, and more impactful. 

What you'll do

• Cultivate marketing generated leads and high-intent signups, booking qualified demos.
• Research and reach out to target organizations by phone, email, and LinkedIn, using sequences in HubSpot.
• Learn enough about each organization – its events, campaigns, and current tools – to make the first conversation useful to them.
• Qualify each lead against clear criteria before handing off to sales, and write handoff notes an account executive can act on.
• Keep HubSpot accurate: every lead moved through the pipeline, and every disqualified lead given a reason and a note.
• Follow up on demo no-shows and re-engage disqualified leads and dormant opportunities when the timing changes.
• Tell marketing what you hear. Objections, competitor mentions, and the questions prospects ask will shape our campaigns, messaging, and website.
• Help build the playbook. As our first SDRs, you will test talk tracks, sequences, and target lists, and write down what works for the people who join after you.



What you bring

What we need

• High business and interpersonal acumen. 
• Comfort on the phone. Much of this work is live conversation, and you will make a lot of calls.
• Clear, warm writing. Your emails should read like they came from a person who did their homework.
• Curiosity about how nonprofits raise money, and respect for the people who do it.
• Discipline with a CRM and comfort navigating a tech stack.
• The temperament to work where the process is still being written, and to help write it.

What would help

• Experience at a nonprofit – in development, events, or fundraising – or selling to nonprofits.
• Hands-on time with HubSpot, LinkedIn Sales Navigator, or a sequencing tool.
• Experience selling SaaS to small buying committees, where one or two people decide.

Compensation, location, and benefits

• Base salary: $60,000
• On-target earnings (OTE): $90,000
• Location: Remote, US