Portfolio Analytics & Strategy Specialist Senior - Marketing & Customer Analytics

Portfolio Analytics And Strategy Specialist Senior

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Portfolio Analytics and Strategy Specialist Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization supporting Cards & Lending Campaign Delivery and Analytics Center of Excellence, you will be based in Tysons Corner, VA, Pittsburgh, PA or Wilmington, DE. Role Overview:We are seeking a senior specialist to optimize PNC campaign delivery process and identify profitable account growth opportunities through process/data analytics across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage). This senior specialist will work closely with 7 other team members within Cards & Lending Campaign Delivery and Analytics team, and partner with other PNC teams (Marketing, Credit Policy, Risk, Product and Data Science) and vendors to achieve the goals.

Key Responsibilities:

• Develop, implement, and optimize Fall Back ITA cross sell strategies for Consumer Cards and UIL within the CIM platform
• Oversee campaign execution, audit selection criteria, and ensure high quality delivery across channels
• Drive continuous improvement of campaign processes, data flows, and execution platforms
• Partner with internal teams and vendors to optimize data and execution workflows
• Support profitable growth through market analysis and identification of growth opportunities
• Lead campaign performance reporting across channels, products, and campaign types
• Lead process enhancement initiatives and coach junior team members

Preferred skills and experience:

• Approximately 10+ years of progressive experience in marketing analytics and campaign delivery, including Retail Lending products (Credit Cards, UIL, HELOC and Mortgage)
• Actual work experience on Bureau PDB (Prospect Database) and Custom Attributes, including audit/approval of Burean data process criteria and waterfalls.
• Actual work experience on Retail Lending products cross-sell in customer interaction channels (Branch, Care Center, and Digital)
• Actual work experience on executing audience selection criteria for prescreen and non?prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
• Actual work experience on generating, auditing, and approving the campaign files.
• Actual work experience on campaign execution platforms such as Experian Ascend Marketing, Ascent Ops, and Sandbox.
• Actual work experience on analysis tools such as Tableau, ACZ, Hadoop, and Python.
• Excellent communication and results orientation, with a strong sense of accountability and urgency.