Art Director

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Primary Purpose The Art Director is a strategic, creative designer/art director who will craft ideas to enhance our company brands, product lines across our many products and channels of distribution. They will develop, design and manage integrated marketing campaigns across diverse businesses; and collaborate with other marketing personnel and creative team members to deliver in all types of media including web, digital, advertising print, sales support tools, direct mail, and video. The person in this role will work closely with the Creative Director and the Senior Writer but must also be able to concept, design and work independently. Major Responsibilities Work in partnership with the VP Creative director and internal brand partners to concept and design a variety of campaigns and collateral. Develop and produce creative concepts through execution. Oversee the aesthetic and visual direction of the brand’s visual identity. Concept, plan, and oversee brand/product shoots. Design for all marketing needs across all media, including seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc. Minimum Job Requirements Bachelor's degree or equivalent experience and 4 years of experience writing and editing in a marketing environment. Knowledge / Skills / Abilities Strong portfolio that demonstrates competency in art direction and design meeting marketing strategy objectives. Command of Adobe Creative Suite. Familiarity with Microsoft Office, especially Power Point. Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast‑paced environment. Ability to set accurate project schedules and workflow process under significant workload. Ability to successfully persuade, influence team members, sell ideas effectively and deliver results. Attention to detail and successful follow‑through. Team player with a positive attitude toward the creative process and strong understanding of consumer marketing objectives. Office Environment & Physical Demands The role requires frequent computer-based work, standing, walking, occasional stooping, bending or reaching above the shoulders, and lifting up to 25–50 pounds. Occasional travel may be required. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.” #J-18808-Ljbffr Generac Power Systems Inc