Director of Enrollment

Job Description

Job Description

Job Type: Full-Time 12 months

Schedule: 7:45am - 4:00pm

About Us

Northside Charter High School is a public, college-preparatory charter school serving grades 9–12 in North Williamsburg/Greenpoint (Brooklyn, New York). Our mission is to provide an enriching and innovative learning environment where students achieve postsecondary readiness, and our vision is that college completion becomes both expectation and reality for all students. We pursue this mission through an explicit IDEA commitment to Inclusion, Diversity, Equity & Anti-Racism, actively dismantling barriers and treating every identity as an asset.

Our community lives on four core values—Commitment, Accountability, Respect, Integrity—which guide every policy and interaction.

Position Overview:

Northside is seeking a strategic, entrepreneurial Director of Enrollment to lead student recruitment, admissions, and enrollment growth.

This is a high-impact role responsible for developing and executing a comprehensive enrollment strategy that drives application volume, improves yield, and ensures full enrollment across all grades.

The Director of Enrollment will own the enrollment pipeline end-to-end, manage a dedicated marketing budget, and coordinate cross-functional resources across the school. While this role does not directly supervise staff, it requires strong leadership through influence and collaboration.

Key Responsibilities

Enrollment Strategy & Ownership

• Develop and execute a data-driven enrollment strategy aligned to annual student recruitment targets
• Own the full enrollment lifecycle: inquiry → application → offer → registration → enrollment
• Set, track, and report on key performance metrics, including:
  • Application volume
  • Conversion rates
  • Enrollment yield
  • Waitlist movement

Marketing & Budget Management

Develop and manage the school’s enrollment marketing budget, ensuring effective allocation across channels. Plan and execute integrated, multi-channel campaigns, including:

• Digital advertising (Google, social media platforms)
• Email and SMS campaigns
• Print and grassroots marketing

Own and manage Northside’s digital presence for enrollment, including:

• Overseeing and updating the school website (especially admissions/enrollment pages)
• Ensuring clear, compelling, and up-to-date messaging for prospective families
• Managing and maintaining enrollment-related content, deadlines, and calls to action

Lead social media strategy and execution for recruitment purposes:

• Plan and manage content calendar aligned to enrollment cycle
• Create or coordinate creation of posts highlighting school programs, student experience, and events
• Monitor engagement and adjust strategy to increase reach and conversions

Track and analyze marketing performance:

• Cost per lead
• Conversion rates by channel
• ROI on campaigns

Continuously refine messaging, targeting, and channel strategy based on data.

Community Outreach & Partnerships

• Build and sustain relationships with:
  • Middle schools and feeder schools
  • Community-based organizations
  • Local leaders and neighborhood partners
• Represent Northside at recruitment events, fairs, and community engagements
• Lead the planning and execution of open houses, tours, and information sessions

Cross-Functional Leadership

• Coordinate with internal teams (operations, student services, academic leadership) to ensure seamless onboarding of new students
• Leverage shared staff and school resources to support recruitment efforts
• Align enrollment strategy with academic programming, including specialized pathways

Data & Systems Management

• Manage enrollment systems and student data platforms
• Analyze trends and generate insights to continuously improve recruitment outcomes
• Maintain accurate forecasting models for enrollment planning

Family Experience

• Ensure a high-quality, responsive, and welcoming experience for prospective families
• Serve as a key point of escalation for complex admissions or enrollment cases

Work Schedule Expectations

• This role requires regular evening and occasional weekend work to support:
  • Open houses
  • Recruitment events
  • Community meetings
• Schedule flexibility is expected during peak enrollment seasons

Qualifications

Required

• Bachelor’s degree
• 3–7+ years of experience in enrollment, admissions, recruitment, marketing, or a related field
• Demonstrated success meeting or exceeding targets in a metrics-driven role
• Strong project management and organizational skills
• Excellent communication and relationship-building abilities

Preferred

• Experience in a charter school or NYC public school environment
• Background in marketing, sales, or community engagement
• Experience managing budgets and evaluating ROI
• Familiarity with enrollment systems or CRM tools
• Bilingual (Spanish or Arabic strongly preferred)

Core Competencies

• Ownership mindset with accountability for results
• Strategic thinking paired with strong execution
• Ability to lead without direct authority
• Data-driven decision making
• Entrepreneurial and proactive approach

Compensation & Benefits

• Salary range: $80,000 – $105,000, commensurate with experience
• Performance-based bonus tied to enrollment targets and key metrics
• Comprehensive benefits package, including:
  • Health, dental, and vision insurance
  • Retirement plan options
  • Paid time off and school holidays

Performance Bonus Structure (Overview)

The Director of Enrollment is eligible for an annual performance bonus based on:

• Achievement of overall enrollment targets
• Application volume and yield metrics
• Strategic initiatives that improve long-term enrollment stability

(Specific metrics and bonus targets will be defined at the start of the performance cycle.)

Why Join Northside

• Lead a mission-critical function directly tied to the school’s growth and sustainability
• Opportunity to build and execute strategy with real autonomy
• Work in a collaborative, mission-driven environment
• Play a key role in expanding access to high-quality education for Brooklyn students

Northside is an Equal Opportunity Employer. We do not discriminate on the basis of any protected characteristic and comply fully with Title IX. Inquiries may be directed to the Title IX Coordinator, Chief Finance & Operations Officer, 424 Leonard St., 4th Fl., Brooklyn NY 11222