Ecommerce Manager

The Ecommerce Manager will be responsible for the strategy, execution, and performance of FACE FOUNDRIÉ's ecommerce business. This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate optimization.

This is a highly analytical and entrepreneurial role for someone who loves ecommerce, understands consumer behavior, and is excited to build a rapidly growing channel from the ground up.

Key Responsibilities

Ecommerce Strategy & Growth

• Own ecommerce revenue, conversion, average order value, and customer retention goals
• Develop and execute quarterly ecommerce growth strategies
• Identify opportunities to increase online sales through promotions, bundles, subscriptions, and new initiatives
• Monitor industry trends and recommend new opportunities to drive growth

Website Management & Merchandising

• Manage the ecommerce storefront and overall customer experience
• Optimize site navigation, collections, product categorization, and merchandising
• Ensure product pages are accurate, compelling, and conversion-focused
• Coordinate product launches and seasonal campaigns online
• Maintain site content and ensure a seamless shopping experience across desktop and mobile

Conversion Rate Optimization

• Analyze customer behavior and site performance to improve conversion rates
• Conduct A/B testing and implement improvements to key landing pages and product pages
• Identify and resolve friction points throughout the customer journey
• Develop strategies to improve cart conversion and reduce abandonment

Analytics & Reporting

• Monitor and report on key ecommerce KPIs including:
• Revenue
• Conversion Rate
• Average Order Value
• Customer Acquisition Cost
• Customer Lifetime Value
• Cart Abandonment Rate
• Repeat Purchase Rate
• Provide regular performance reporting and actionable recommendations
• Utilize data to guide merchandising, promotional, and growth decisions

Promotions & Customer Retention

• Partner with the Brand team to execute ecommerce campaigns, promotions, and product launches
• Develop ecommerce-exclusive offers and programs
• Support loyalty, referral, and subscription initiatives
• Collaborate on email, SMS, and digital campaigns that drive online sales

Cross Functional Collaboration

• Partner closely with the Merchandising Manager to ensure inventory alignment and product availability
• Coordinate with external partners and platform vendors as needed
• Work with Marketing, Creative, and Operations teams to ensure a cohesive customer experience across channels

Qualifications

• 3+ years of ecommerce management experience
• Proven track record of growing ecommerce revenue and improving conversion metric
• Experience with Shopify or similar ecommerce platforms
• Strong understanding of ecommerce analytics and reporting
• Experience with product merchandising, promotions, and customer lifecycle marketing
• Highly analytical with strong problem-solving skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent communication and collaboration skills
• Location: In-person, Minneapolis preferred

Success in This Role Looks Like

• Ecommerce becomes a meaningful and growing revenue channel for the business
• Conversion rates consistently improve
• Average order value increases through strategic merchandising and bundling
• Product launches are executed successfully online
• Customer retention and repeat purchase rates improve
• Data drives decision-making and continuous optimization