Senior Product Marketing Manager

Senior Product Marketing ManagerInnovation starts from the heart. Heart failure impacts millions of lives globally. As communities address the opportunities and challenges of heart failure management, telling a compelling and authentic story about our products and innovations is crucial. Our Downstream Marketing team at Implantable Heart Failure Management (IHFM) builds trusted relationships with both clinicians and our field teams to ensure that more patients can benefit from life-changing innovations like the Cordella™ heart failure platform. Join us and be part of our journey.The Senior Product Marketing Manager is responsible for how Cordella "shows up" in all settings from a leading global conference to a single physician's office. They will lead and orchestrate the planning and execution of product marketing initiatives including new product/feature launches, Cordella-focused engagements and experiences at global conferences, regional meetings and individual sites to drive awareness, advocacy and adoption for the Cordella platform.How you will make an impact:Develop comprehensive marketing plans, products materials and programs (including strategies and tactics) for product and feature launchesLead the strategy and execution for Cordella-focused engagements at global conferencesPartner closely with Sales to execute regional and site-level initiatives and gather field insights to shape marketing plans and align product messagingDrive messaging and experiences around Cordella for current and future users and external stakeholders (would require working with external vendors)Drive consistency, clarity, and training around Cordella messaging amongst IHFM teamsDrive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders, as neededPartner closely with Upstream Marketing and Professional Education on initiatives such as Limited Marketing Release and development of internal and external facing content respectivelyWhat you will need (Required):Bachelor's Degree or Equivalent in related field, 8 years' experience of work experience or equivalent work experience based on Edwards criteriaWorking in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteriaWhat else we look for (Preferred):Master's Degree or equivalent in related field, 6 years' experience of work experience or equivalent work experience based on Edwards criteriaExperience in life sciences / medical devices (especially in heart failure or cardiovascular disease)Proven ability to work effectively with cross-functional partners (Sales, Medical Affairs, Regulatory, Legal, Upstream Marketing)A strong willingness to "getting things done" in constrained circumstancesAbility to be an influential "voice of the product" to external and internal audiencesProven expertise in Microsoft Office SuiteExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectivesExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standardsAdhere to all company rules and requirementsAligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $126,000 - $178,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination RequirementEdwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.