Event Sales Intern
Legends Global
Event Sales Intern
The Event Sales Intern will support the Sales Team during a significant and high-volume summer season as the Dallas - Fort Worth area hosts the global excitement surrounding the 2026 FIFA World Cup events. With multiple planned venue buyouts and increased corporate activity in the region, this internship offers hands-on experience in event sales, business development, and strategic client research within a fast-paced museum and hospitality environment.
The intern will assist with outbound business development efforts while completing a strategic capstone project focused on identifying and engaging new corporate clients visiting the DFW area during this historic time. This role provides valuable exposure to large-scale event sales, client relationship strategy, and cross-departmental collaboration.
Key Responsibilities
- Support the Private Event Sales Team with outbound prospecting and research related to new business opportunities during the World Cup event period.
- Assist with organizing and tracking prospective client information and outreach strategies.
- Conduct company research to identify organizations traveling to or advertising within the DFW area during the World Cup timeframe.
- Identify potential corporate clients whose mission or brand aligns with the museum's themes such as veterans, military service, leadership, history, or architecture.
- Compile prospect lists including up to three key contacts per organization and provide rationale for why each contact is appropriate for outreach.
- Research potential clients' past events (corporate events, client appreciation gatherings, holiday parties, galas, fundraisers, etc.) to identify opportunities for future partnerships.
- Support the sales team with administrative tasks and event preparation related to venue buyouts and client experiences.
- Work alongside and shadow members of the sales team to gain exposure to event sales strategy, client engagement, and venue operations.
Capstone Project: World Cup New Business Game Plan
During the internship, the intern will complete a strategic research project designed to support long-term sales growth.
Project objectives include:
- Developing a list of companies investing in marketing, advertising, or corporate presence in the DFW area during the World Cup.
- Identifying organizations that align with the museum's mission and potential event opportunities.
- Locating key decision-makers within those companies and compiling contact information.
- Conduct research into the companies' historical event activity and identify potential opportunities to host events at the museum in the future.
- Deliver a strategic outreach and engagement plan the Sales Team can use during and after the World Cup timeframe.
Learning Opportunities:
- This internship offers a unique opportunity to gain real-world experience during a landmark period for the museum and the Arlington community. The intern will:
- Shadow a professional sales team during a record-breaking events year.
- Gain exposure to event venue sales, corporate client engagement, and hospitality operations.
- Observe the coordination of large-scale events and venue buyouts.
- Work alongside multiple teams including Sales, Museum Operations, and the Medal of Honor program.
- Experience the operational environment surrounding a major global sporting event hosted in Arlington.
Supervision & Mentorship
The intern will report directly to the Director of Event Sales and will receive:
- Regular check-ins to provide guidance and project direction.
- Progress meetings to review the capstone project and internship goals.
- Additional mentorship and support from members of the sales team.
Qualifications
- Currently enrolled in an undergraduate or graduate program in Hospitality, Event Management, Sports Management, Marketing, Business, Communications, or a related field.
- Strong research and analytical skills.
- Excellent written and verbal communication abilities.
- Strong organizational skills and attention to detail.
- Ability to work independently while collaborating with a team.
- Ability to work nights, weekends, or holidays as required to support Private Events
- Interest in event sales, hospitality, sports events, or venue management.
Work Environment & Logistics
- Schedule: 1524 hours per week during the summer internship period.
- Work Location On-site in Arlington, TX at The National Medal of Honor Museum
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