Lead Brand / UI Designer - Automotive

Lead Brand / UI Designer

42dot is a mobility AI company committed to solving mobility challenges with software and AI. As the Global Software Center of Hyundai Motor Group, 42dot pioneers the future of mobility by advancing the development of software-defined vehicles.

We develop safety-first, user-centric software-defined vehicle technologies that deliver the latest performance through continuous updates like smartphones. By advancing software and AI technology, 42dot envisions a world where everything is connected and moves autonomously through a self-managing urban transportation operating system.

About The Role:

The Lead Brand / UI Designer will play a foundational role in defining the visual and interaction language of our in-vehicle experiences. This position sets the quality bar for how brand, motion, and UI come together inside the vehicle—shaping how users perceive, trust, and emotionally connect with our products.

From cluster and widgets to motion and micro-interactions, this role ensures a cohesive, premium look and feel that scales across platforms while reinforcing brand identity. The impact of this work will be visible in every drive.

Responsibilities

• Define and refine a high-fidelity visual and interaction language for in-vehicle experiences across UI, motion, and animation.
• Design cluster gauges, widgets, and core UI elements aligned with the Hyundai Motor Group brand language and future-forward automotive standards.
• Design and execute premium micro-interactions and micro-animations in both 2D and 3D that elevate perceived quality and brand expression.
• Create a cohesive mini-style system (visual + motion) that can be extended, evolved, and scaled across features and platforms.
• Produce high-quality, high-fidelity design deliverables that clearly communicate intent and build confidence with internal stakeholders and leadership.
• Collaborate closely with UX, engineering, product, and brand partners to ensure design vision translates into production-ready solutions.
• Maintain a high bar for craft, consistency, and polish, incorporating best practices in motion, interaction, and real-time UI.
• Support execution from concept through delivery, ensuring brand integrity and design quality at every stage.

Qualifications

• 10+ years of experience in UI, UX, brand, or interaction design, with strong exposure to automotive, mobility, or embedded systems.
• Proven experience designing in-vehicle UI/HMI, including clusters, widgets, and system-level UI elements.
• Strong expertise in motion design and micro-interactions, including 2D and 3D animation.
• Demonstrated ability to translate brand language into scalable UI and motion systems.
• Experience working with or alongside real-time engines, advanced visualization, or 3D pipelines (e.g., Unity or similar).
• Exceptional visual craft, attention to detail, and design judgment.
• Ability to set creative direction while remaining hands-on and execution-focused.
• Strong communication and collaboration skills across cross-functional and global teams.

Additional Information

• In accordance with fair hiring practices, do not include any personal information unrelated to your job qualifications (e.g., Social Security Number, family relations, marital status, age, photo, physical condition, place of birth, etc.) in your resume.
• All documents must be submitted in PDF format and under 30MB in size.
• If you experience issues uploading your resume, please send it along with the job posting URL to View email address on click.appcast.io.
• We strongly encourage applications from U.S. veterans and candidates eligible for employment preference under applicable laws.
• Qualified individuals with disabilities are encouraged to apply and will receive consideration under the Americans with Disabilities Act (ADA).
• 42dot does not accept unsolicited resumes and will not pay fees for any such submissions. Equal Opportunity Statement
• 42dot is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Compensation:

$132,000 to $258,000