Senior Account Manager

Job Description

Job Description

About the Role

Our Client is seeking an experienced Senior Account Manager to lead relationships with key law firm clients and help ensure they receive exceptional service and measurable marketing results.

The Senior Account Manager will be responsible for client relationships, digital marketing strategy, campaign performance, team coordination, and overall client success. This individual will serve as a trusted advisor to clients, helping them understand their marketing performance, identify opportunities for improvement, and develop strategies to achieve their business growth objectives.

This role works closely with internal marketing and fulfillment teams to ensure client campaigns are executed effectively, priorities are aligned, and marketing initiatives deliver strong results.

The ideal candidate is strategic, organized, proactive, analytical, and an excellent communicator. They should enjoy working directly with business owners, solving complex problems, managing multiple priorities, and helping teams deliver exceptional client outcomes.

This is a senior-level position for someone who takes ownership, makes decisions, and drives results-not someone who simply completes assigned tasks or forwards client requests.

Key Responsibilities

Client Account Leadership

• Serve as the primary strategic point of contact for assigned law firm clients.

• Build strong, long-term relationships with law firm owners and key decision-makers.

• Lead recurring client meetings through Zoom, phone, and email communication.

• Review marketing performance, discuss client priorities, and establish clear action plans.

• Develop a deep understanding of each client's business, target audience, goals, and growth objectives.

• Proactively identify client needs, concerns, and opportunities.

• Communicate marketing strategies, performance insights, and recommendations clearly and effectively.

• Take ownership of client issues and coordinate internal teams to resolve challenges quickly.

• Maintain high client satisfaction, retention, and engagement.

• Identify opportunities for additional services or account expansion when they provide value to clients.

Digital Marketing Strategy & Performance

• Develop and oversee digital marketing strategies designed to help law firm clients generate leads and grow their businesses.

• Monitor marketing performance, campaign results, and key performance indicators.

• Analyze campaign data to identify trends, opportunities, and areas for improvement.

• Manage and optimize digital marketing initiatives across channels including:

  • Paid advertising

  • Meta Ads

  • Google Ads

  • Local Services Ads

  • SEO

  • Social media marketing

  • Email marketing

  • Website optimization

  • Lead generation campaigns

  • Conversion optimization

• Review advertising performance, including:

  • Lead volume

  • Lead quality

  • Cost per lead

  • Conversion rates

  • Campaign ROI

• Troubleshoot underperforming campaigns and collaborate with marketing specialists to implement improvements.

• Ensure websites, landing pages, forms, funnels, and conversion points are functioning effectively.

• Help clients understand marketing performance and recommend next steps.

• Stay current with digital marketing trends, advertising platforms, and industry best practices.

Team Leadership & Development

• Mentor and support Account Managers, Account Coordinators, and marketing team members.

• Provide guidance on client strategy, communication, priorities, and execution.

• Delegate tasks effectively based on client needs, deadlines, and team capacity.

• Ensure team members understand client goals and expectations.

• Conduct regular coaching sessions and provide constructive feedback.

• Help team members improve marketing knowledge, communication skills, organization, and client management abilities.

• Review work quality and ensure alignment with company standards.

• Promote accountability, collaboration, ownership, and continuous improvement.

Systems, Processes & Quality Control

• Ensure client deliverables are completed accurately, consistently, and on schedule.

• Follow and improve internal workflows, SOPs, and fulfillment processes.

• Identify operational inefficiencies and recommend process improvements.

• Assist in creating SOPs, templates, training materials, and best practices.

• Maintain accurate documentation of client communications, decisions, action items, and project updates.

• Track client and team progress against KPIs and deadlines.

• Help develop scalable systems that maintain a high level of client service.

Cross-Department Collaboration

• Collaborate with Sales, Marketing, Operations, Fulfillment, and Technical teams to deliver an exceptional client experience.

• Support onboarding of new clients and ensure smooth transition from sales to fulfillment.

• Communicate client feedback, requests, and concerns internally.

• Share client insights, campaign learnings, and marketing trends with leadership.

• Identify opportunities to improve services, client retention, and revenue growth.

What Success Looks Like

A successful Senior Account Manager will:

• Become a trusted strategic advisor to a portfolio of law firm clients.

• Build strong client relationships and maintain high satisfaction and retention.

• Improve client marketing performance and lead generation results.

• Analyze marketing data and convert insights into actionable strategies.

• Ensure campaigns and client projects are executed effectively and on time.

• Develop and support a high-performing team.

• Identify challenges early and take ownership of solutions.

• Communicate effectively with clients, leadership, and internal teams.

• Improve processes and operational efficiency.

• Identify opportunities for account growth and expansion.

Required Qualifications

• 3+ years of experience in digital marketing, account management, client success, or marketing agency environments .

• Strong hands-on experience managing digital marketing campaigns.

• Advanced experience with Meta Ads/Facebook Ads , including campaign setup, optimization, audience targeting, and performance analysis.

• Experience analyzing marketing metrics and making strategic recommendations.

• Experience with paid advertising platforms such as:

  • Meta Ads

  • Google Ads

  • Local Services Ads

• Experience working with:

  • Websites

  • Landing pages

  • Marketing funnels

  • CRM systems

  • Marketing automation platforms

  • Analytics dashboards

• Experience managing client relationships and leading client meetings.

• Experience mentoring, leading, or managing team members.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Ability to manage multiple clients, projects, and priorities simultaneously.

• Strong attention to detail and commitment to quality.

• Ability to work independently, take ownership, and proactively solve problems.

• Comfortable communicating directly with business owners and senior-level stakeholders.

Preferred Qualifications

• Experience working with law firms, attorneys, or professional service businesses.

• Experience with estate planning or elder law marketing.

• Digital marketing agency experience.

• Strong knowledge of:

  • Paid advertising

  • Social media marketing

  • SEO

  • Email marketing

  • Conversion optimization

• Experience with CRM and marketing automation platforms.

• Familiarity with marketing analytics and reporting tools.

• Experience developing SOPs, training materials, and marketing processes.

• Experience identifying client growth opportunities and supporting account expansion.

Compensation & Benefits

Salary: Depending on experience.

Additional benefits include:

• Quarterly profit sharing

• Performance bonuses

• Paid time off and holidays

• 401(k) with company matching

• Company-subsidized health insurance

• Remote/hybrid flexibility

• Professional growth opportunities

Schedule:
Full-time role requiring availability during business hours between 8:00 AM-6:00 PM EST . Candidates located on the West Coast must be able to start by 9:00 AM EST .

Ideal Candidate Profile

We are looking for someone with 3+ years of digital marketing experience , strong expertise in Meta Ads , and proven experience managing client accounts, optimizing campaigns, analyzing performance data, and driving measurable marketing results.

\nCompany Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.

We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.

Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.

We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.

We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.

Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.

As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Company Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.