Senior DTC Growth Strategist

About Kynship

Kynship is a leading ecommerce growth agency specializing in scaling 8-9 figure DTC brands through data-driven strategies. 

We partner with industry leading brands like Purdy & Figg and WildBird to optimize customer acquisition costs and maximize profitable growth through our three-pillar system: Forecasting, Creative, and Conversion.

Were growth partners who think about our clients entire business ecosystem, combining deep financial literacy with high-volume creative/offer testing and conversion optimization.

The Role

We’re seeking a Senior Growth Strategist to develop and execute comprehensive growth strategies for a portfolio of high-revenue DTC brands. This role requires a unique blend of financial acumen, paid media expertise (particularly Meta with cost controls), creative strategy, offer development, and account managementYou’ll manage brands ranging from 8- to 9-figures in revenue, building financial models, setting aMER targets, optimizing creative pipelines and offers, and scaling paid media with precision. 

Equally important, you will serve as a strategic partner and advisor to clients;guiding C-level executives with insights, fostering strong relationships, and demonstrating the emotional intelligence needed to navigate both challenges and growth opportunities.

This position is highly strategic with minimal tedious or repetitive work. The most important part of this role is how you think, problem solve, and communicate solutions. You’ll be paired with an Operational Specialist who handles much of the execution such as building forecasts, launching ads, and coordinating creative production. That partnership allows you to stay focused on what matters most: analyzing performance, developing strategy, and driving client growth.

Responsibilities

Strategic Planning & Forecasting

• Develop financial forecasts and growth models grounded in unit economics, contribution margins, and CAC/LTV dynamics.
• Analyze aMER and spend efficiency for new customer acquisition, and model LTV and repeat-purchase rates to project returning customer revenue.
• Evaluate cost centers, including ad spend, cost of delivery/unit economics, and operational expenses, to identify opportunities for improved profitability and scalable growth.
• Set aMER targets aligned with client profitability goals, taking into consideration expected LTV and cost structures to drive sustainable growth.

Meta Advertising

• Leverage Meta’s machine learning to drive optimal results by focusing on strategic inputs (creative, offers, messaging) and efficient campaign structures, rather than relying on constant manual tinkering.
• Manage and scale high-spend Meta advertising campaigns (budgets in excess of $1M+ per month) with precision and control.
• Manage cost-control campaign structures that align with aMER targets, while effectively translating in-platform goals to blended aMER objectives.
• Set tailored targets across offers and SKUs with varying margin profiles to ensure alignment with overall client profitability goals.

Creative Strategy 

• Drive high-volume creative testing to identify winning concepts and performance drivers.
• Deliver bi-weekly creative analysis to clients, reviewing ad account performance and explaining why specific ads, concepts, or formats are working.
• Translate insights into actionable creative direction, informing concepts and angles for UGC creators, static ad production, and client-generated content when assets are developed internally.
• Develop and propose new ad creative concepts and angles to test, with the goal of unlocking new audiences and driving growth at target performance beyond what has been tested to date.

Offer Development & Profitability Strategy

• Analyze product COGS and total cost of delivery to identify margin opportunities and design offers that maximize profitability while minimizing acquisition and fulfillment costs.
• Evaluate cart composition patterns (predictable vs. high-variation baskets) and structure offers accordingly, from prescriptive bundles to threshold-based incentives.
• Identify customer purchasing behaviors (e.g., common product pairings) and develop offers that amplify these behaviors to increase AOV and overall revenue.
• Balance short-term contribution margin with long-term LTV potential, tailoring offers to business models that rely on upfront profitability versus those built on subscriptions or repeat purchases.
• Test and iterate on discount levels, free gifts, and commitment-based offers to optimize conversion, AOV, and scalability.

Client Partnership

• Act as the primary strategic advisor for high-value client accounts.
• Lead client strategy sessions and present growth opportunities directly to C-level executives.
• Educate clients on key levers for profitable growth.
• Deliver creative and offer strategies that align with client business goals and drive sustainable performance.
• Demonstrate high emotional intelligence, social awareness, and exceptional communication skills, building trust, managing sensitive conversations, and guiding clients through both challenges and growth opportunities.

Requirements

Experience

• 2-4 years of hands-on experience managing and scaling Meta advertising for eCommerce (minimum 1+ year in a broader eCommerce growth marketing role). 
• Proven track record scaling DTC brands and improving key growth metrics (CAC, LTV, contribution margin).
• Experience building financial models and forecasts grounded in eCommerce unit economics.
• Hands-on experience in creative strategy and offer development, translating performance insights into concepts, angles, and structured offers that drive profitable growth.

Technical Skills

• Expert-level proficiency in Meta Ads Manager (advanced campaign structures, optimization, cost controls).
• Strong analytical ability with Excel/Google Sheets for financial modeling and forecasting.
• Familiarity with landing page builders.
• Knowledge of attribution tools and analytics platforms.
• Understanding of A/B testing design, statistical significance, and experimental frameworks.

Strategic & Interpersonal Abilities

• Strong financial acumen with the ability to analyze P&L statements and calculate unit economics.
• Experience developing growth strategies aligned with business and profitability objectives.
• Ability to distill complex data into clear, actionable insights for both internal teams and clients.
• High emotional intelligence, social awareness, and exceptional communication skills, capable of building trust, managing sensitive conversations, and serving as a strategic partner to clients.

Results Expected

90 Days

• Successfully develop a clear understanding of their unit economics, cost structures, and growth objectives.
• Audit existing strategies and deliver an initial roadmap highlighting immediate optimization opportunities.
• Deliver financial forecasts and aMER targets that are validated and adopted by clients.
• Launch the first wave of creative and offer tests, with learnings translated into actionable next steps.

6 Months

• Consistently achieve aMER targets while meeting or exceeding agreed ad spend objectives on behalf of clients
• Generate measurable improvements in key growth metrics, such as new customer revenue at profitability targets and improved repeat purchase rates.
• Produce winning creative concepts and offer structures that are scaled across client accounts.
• Successfully manage up to $10M in monthly advertising spend across assigned accounts.
• Build trusted client relationships, reflected in strong feedback on both strategic insight and communication.

12 Months

• Be recognized as the go-to strategic advisor for assigned clients, leading regular C-level strategy sessions and growth planning.
• Establish a proven track record of unlocking new audiences and scaling through innovative creative and offer strategies.
• Demonstrate consistent client satisfaction and retention through strategic partnership, high EQ, and clear communication.

Compensation & Benefits

Compensation

• FOR US APPLICANTS $150,000 to $175,000 OTE (DOE). Base plus performance bonus tied to pod results.
• FOR UK APPLICANTS $110,000 to $120,000 USD OTE (DOE)
• Full-time employee status with benefits.

Benefits

• Health & Dental Insurance – Kynship covers 80% of employee premiums and 60% for dependents, effective the first day of the month following your hire date.
• 401(k) Matching – 100% match on the first 3% of pay, plus 50% match on the next 2%.
• Unlimited PTO – Encouraging flexibility, rest, and work-life balance.
• Remote Work & Flexibility 
• Remote Office Stipend – One-time reimbursement of up to $300 for office essentials (monitor, desk, chair, etc.).
• Gym Reimbursement – Up to $50/month to support physical well-being.
• Internet Reimbursement – Up to $25/month with proof of billing via Gusto.