SEO Specialist

SEO & AEO Responsibilities:

• Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
• Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
• Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
• In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
• In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
• In-depth understanding of off-site SEO, including external linking, etc.
• Structuring content for AI extraction , answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
• Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
• Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
• Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
• Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
• Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
• Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
• Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.

Requirements

• 7+ years of relevant digital agency experience
• Bachelor's Degree
• Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content
• Outstanding internal and external communication skills
• Work well in a fast-paced environment and be able to adapt to different types of inquiries
• Be a fast, flexible, and effective problem solver
• Analytical
• Be proactive and self-motivated
• Demonstrate the ability to work quickly and efficiently with various internal and external resources
• Strong goal orientation and a love for seeing a project completed
• Enthusiasm
• A strong desire to constantly learn, develop, and improve (especially as AI reshapes search)
• A love for being part of a team
• The ability to work well with others, and have a positive attitude while working in a fun, creative environment
• Performs other duties as assigned

Additional Knowledge, Skills, and Abilities:

• Conversion Rate Optimization (Heat Mapping and A/B Testing)
• Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus)
• ORM
• MarTech
• GA4
• Experience in Paid Search in Google and Microsoft is a plus