Multifamily Regional Marketing Manager

Role Description

As Regional Marketing Manager, you will support newly acquired communities needing a dedicated resource to determine positioning and advertising for the property as we renovate. This role goes further—developing custom strategies that position each asset competitively in its market.

• Analyze market conditions, identify opportunities, and execute targeted digital and offline campaigns that drive qualified traffic and leasing performance.
• Remote-friendly role with regular national travel to newly acquired and focus communities for on-site assessments and market-specific strategies.

What You’ll Own

• Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
• Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
• Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
• Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
• Create localized offline marketing initiatives including partnerships, events, and community outreach.
• Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
• Partner with individual properties to manage marketing workflow and campaign execution—from strategy development and launch through to performance reporting and optimization.
• Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
• Track campaign performance and occupancy trends, adjusting strategies based on data and results.
• Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
• Support property rebrands, repositioning strategies, and major marketing launches for new acquisitions.

Qualifications

• 5+ years of experience in multifamily/real estate marketing.
• Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram, Facebook, TikTok).
• Proficient in Google Suite (Analytics, Ads, Search Console, Tag Manager, and Business Profile), Meta Ads Manager, and EliseAI.
• Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.

Requirements

• Availability for approximately 30% travel nationally, along with availability for nights, weekends, and holidays as needed.
• Active participation in team functions and regional or company activities is expected.

Benefits

• Medical, Dental & Vision: Company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
• Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
• Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. Supplemental life for the employee, spouse, and children available.
• Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
• Referral Bonuses: $1,000 for eligible employee referrals.
• Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
• Perks: Professional development, tuition reimbursement, employee discounts, and more.