Director of Product Marketing, GTM

Job Description

Job Description

FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.

Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. We’re looking for people who are passionate about sports, embody accountability, collaboration, curiosity, positivity, grit, and excellence, and are motivated to help grow and elevate the communities we serve.

THE ROLE:

At FloSports, we’re transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world’s most exciting events. As the Director of Product Marketing - GTM, you will be a strategic leader within our growth team, owning the overarching go-to-market (GTM) framework and driving initiatives for scale and automation. This role is responsible for the strategic ownership of GTM ecosystems, solving complex cross-functional problems, and ensuring our product portfolio resonates with sports fans globally. You will partner with executive leadership across product, engineering, and business teams to architect innovative market entries and sustainable growth.

RESPONSIBILITIES:

• Strategic GTM Ownership: Architect and own the end‑to‑end GTM strategy and messaging for the product portfolio, ensuring Growth pod initiatives and pricing changes are positioned to maximize customer impact, adoption, and revenue.

• Complex Problem Solving: Lead cross-functional task forces to resolve high-impact business challenges, such as manual process gaps and revenue capture during automation transitions.

• Product and Pricing Messaging, Positioning: Own and lead positioning and messaging for product and pricing initiatives, developing compelling value propositions and core narratives for new product launches, feature releases, and pricing or packaging changes.

• Data & Reporting: Own adoption, activation, and engagement targets for new product launches, leveraging advanced analytical capabilities to identify gaps and develop actionable recommendations to drive growth.

• Product Roadmap Input: Collaborate with Product and Engineering to inform the product roadmap based on customer insights and market opportunities.

• Project Management and Planning: Partner with marketing leadership to ensure robust and impactful product launches, driving effective project management and planning.

KNOWLEDGE, SKILLS AND ABILITIES:

• 10+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related field within sports, streaming, or subscription‑based businesses.

• Demonstrated expertise in GTM strategy, with a proven track record of defining and executing successful go‑to‑market plans and launching products and initiatives to market.

• Deep experience developing and applying messaging and positioning frameworks, including value propositions, customer segmentation, and narrative construction to drive adoption and revenue impact.

• Excellent collaborator and communicator, capable of aligning stakeholders across Product, Engineering, Marketing, and cross‑functional teams.

• Strong data‑driven mindset, with experience defining and tracking KPIs across product and marketing funnels, identifying gaps, and delivering actionable recommendations to drive growth.

• Proficiency in analytics tools and the ability to translate quantitative insights into clear strategic direction and decision‑making.

• Passion for sports is essential.

• Must be local to Austin, TX or willing to relocate.

BONUS:

• MS/MBA in Marketing, Marketing Analytics, or a related field.

• Exceptional storytelling, writing, and presentation skills for executive and external stakeholders.

• Advanced Analytical Skills: Proficiency in data analysis, market research, and using data to guide marketing experiments.

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week