Senior Manager, Brand Marketing
Azurity Pharmaceuticals - Ireland
Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity’s success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization. About the Role Azurity Pharmaceuticals is a privately held specialty pharmaceutical company focused on innovative products that meet the needs of underserved patients. Within the ARGO franchise — our hospital-focused, targeted-delivery specialty business — we are preparing to launch D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection. We are seeking a Senior Manager, Brand Marketing (Institutional) to execute the account-facing and institutional marketing program for D-PLEX100 in the US. Reporting to the Senior Director, Brand Marketing (D-PLEX100 brand lead) within the ARGO franchise, this individual develops the formulary and value-story tools, congress and KOL logistics, and account-facing materials that help move D-PLEX100 from institutional approval to protocol adoption. D-PLEX100 is an inpatient, DRG-reimbursed product whose adoption is governed at the account level by institutional Pharmacy & Therapeutics (P&T) committees, so institutional marketing works in close coordination with HCP demand generation and with Market Access/HEOR. The ideal candidate brings a minimum of 5 years of US-based marketing experience in the pharmaceutical or biotech industry, with hospital, surgical, anti-infective, or other institutional/inpatient product experience preferred. This is a US-focused, execution-oriented role in a fast-paced, launch-stage environment that rewards a hands‑on, collaborative contributor. Key Responsibilities Institutional Marketing & Execution Develop and execute account-facing and institutional marketing materials for D-PLEX100 — formulary value tools, P&T submission support materials, and value-analysis-committee content — aligned to the brand strategy set by the Senior Director. Manage day-to-day production of institutional campaigns and materials, ensuring timely development, medical/legal/regulatory review, and deployment. Support monitoring of P&T and formulary access, protocol adoption, and account-level uptake, and surface insights to inform tactics. Support primary and secondary market research with pharmacy, infection-prevention, and institutional decision-maker audiences to inform the value story. Launch Planning & Readiness Support cross-functional US launch readiness for D-PLEX100 and subsequent indications, contributing institutional‑marketing deliverables to the integrated launch plan and readiness gates. Help develop US launch materials, field and account-team tools, and training content, sequenced to regulatory approval and the reimbursement and coding milestones that gate the commercial model. Coordinate institutional-access deliverables (formulary tools, P&T submission support, coding materials) with HCP demand generation so promotion and access readiness move together. Partner with Medical Affairs, Market Access/HEOR, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content. Product & Lifecycle Support Prioritize and allocate institutional‑marketing tactics and budget within the brand plan to maximize impact and return. Support indication‑expansion planning by developing institutional positioning and account-facing tools for new surgical settings as they advance. Track the competitive and standard-of-care landscape — including infection-prevention bundles and protocol inertia — and surface implications for institutional tactics. Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training for the franchise. Stakeholder & Field Collaboration Support alignment between marketing and the hospital field and account teams on institutional strategy and messaging. Engage pharmacy, infection-prevention, and antimicrobial‑stewardship stakeholders and KOLs to gather insight and inform the value story. Manage congress and KOL logistics, and collaborate with external partners, agencies, and vendors to develop omnichannel campaigns tailored to institutional audiences. Measures of Success Execution: institutional materials and account tools are delivered on time, clear medical/legal/regulatory review, and are field‑and‑account‑ready at launch. Access support: formulary and P&T submission tools are in place and used to support target‑account access. Coordination: institutional‑access deliverables stay aligned with HCP demand generation so promotion and access readiness move together. Quality: institutional messaging remains compliant and consistent across channels and materials. Required Skills and Experience Bachelor’s degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred. 5+ years of US-based marketing / launch experience in the pharmaceutical or biotech industry. Proven ability to manage multiple brands, indications, or workstreams simultaneously in a fast-paced, evolving organization, with a hands‑on, collaborative approach. Demonstrated ability to develop marketing materials and manage them through medical/legal/regulatory review. Strong cross‑functional collaboration and communication skills. Experience partnering with Medical Affairs, Market Access, Sales, and Regulatory on compliant promotional and educational content. Willingness to travel ~20–30% (including conferences, sales meetings, and field rides). Preferred Qualifications Hospital, surgical, anti‑infective, or other institutional / inpatient product experience preferred. Exposure to institutional access, formulary, or P&T marketing for a hospital‑administered product. Familiarity with inpatient DRG-reimbursed products and pharmacy / infection-prevention / antimicrobial‑stewardship stakeholders. Launch experience with an in‑licensed or newly acquired asset. Congress and KOL logistics experience.
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