Marketing & Outreach Lead

We believe great care begins with genuine relationships. Lifegiving Essentials supports caregivers so they can provide reliable, person-centered care, while Madrona Nest offers older adults an intimate and highly personalized alternative to larger care settings. Our marketing should reflect those values—warm, honest, respectful, and never high-pressure.

Requirements

Experience in marketing, outreach, lead generation, sales, or another customer-facing role

Comfortable making calls and starting conversations with prospective clients, families, and referral partners

Warm, confident, and professional communication style

Strong organization, follow-through, and attention to detail

Creative, proactive, and willing to test new marketing ideas

Comfortable using social media, websites, spreadsheets, CRM systems, and online platforms

Able to work independently, manage agreed-upon deliverables, and track results

Reliable transportation for outreach and community events

Senior-care, healthcare, or Whatcom County community experience is preferred

Must operate an established freelance, consulting, or marketing business and meet the requirements of an independent contractor

Our Ideal Candidate

Our ideal candidate is a creative, self-motivated relationship builder who is comfortable reaching out to new people, starting meaningful conversations, and following up consistently. They understand that senior-care marketing requires trust, empathy, and professionalism—not high-pressure sales. They bring experience in marketing, outreach, lead generation, or business development and can independently test new ideas, track results, and identify free or low-cost opportunities for growth. Familiarity with senior care, healthcare, or the Whatcom County community is a strong plus. Because this is an independent contractor role, candidates should operate an established freelance, consulting, or marketing business.

Job Description

Marketing & Outreach Lead

Independent Contractor | Whatcom County, Washington

Lifegiving Essentials and Madrona Nest Adult Family Home are seeking a creative, relationship-oriented Marketing & Outreach Lead to help grow two locally owned senior-care businesses in Whatcom County.

Lifegiving Essentials provides personalized in-home care, while Madrona Nest is a warm, four-resident adult family home in Blaine. Both businesses emphasize individualized care, meaningful connection, and treating people with dignity.

This contract is ideal for a self-directed marketer who can increase community awareness, generate qualified leads, and build trusted referral relationships without using high-pressure sales tactics.

Compensation

• $500 monthly retainer
• $250 success fee for an eligible new Lifegiving Essentials client who begins ongoing care and remains active for at least 30 days
• $1,000 success fee for an eligible private-pay Madrona Nest resident who moves in and remains for at least 30 days
• Preapproved event and marketing expenses reimbursed separately

Responsibilities

• Build relationships with care managers, social workers, medical providers, senior communities, rehabilitation facilities, hospice organizations, and other referral partners
• Post and distribute information across appropriate websites, social media platforms, community groups, directories, and other channels
• Find free and low-cost opportunities to increase awareness and generate leads
• Create and manage targeted outreach and marketing campaigns
• Research new platforms, communities, events, and marketing channels
• Contact prospective clients and families by phone to start meaningful conversations and better understand their needs
• Follow up consistently with interested prospects and referral partners
• Turn marketing inquiries into qualified opportunities and connect interested families with the business owners
• Assist with selected social media, email, print, and community-marketing content
• Track leads, calls, campaigns, follow-up activity, and results
• Test different strategies and refine them based on results
• Develop new ideas for increasing home-care clients and Madrona Nest occupancy
• Participate in one monthly strategy meeting and provide a brief activity summary

Qualifications

• Marketing, sales, lead-generation, community-outreach, or customer-facing experience
• Comfortable making calls and speaking with prospective clients and families
• Outgoing, confident, and able to initiate conversations with new people
• Warm and professional when discussing sensitive care needs
• Creative, proactive, and willing to test new ideas
• Strong communication, organization, and follow-up skills
• Comfortable using websites, social media, spreadsheets, CRM systems, and online platforms
• Self-motivated, independent, and results-driven
• Reliable transportation for local outreach and events
• Senior-care, healthcare, social-services, or Whatcom County community experience is a plus

Independent Contractor Relationship

This is a 1099 independent contractor opportunity, not an employee position. The contractor will control how and when the work is completed, provide their own equipment and transportation, invoice monthly, and remain free to serve other clients.

Applicants should operate an established freelance, consulting, sales, or marketing business and be responsible for their own taxes, insurance, licenses, and business expenses.