Sr. Ecommerce Manager

Women’s modern minimalist fashion brand built on and attainable luxury. As a digitally native, direct‑to‑consumer business, ecommerce is a core driver of revenue, customer acquisition, and overall brand experience. About the Role As the business continues to scale, site performance, conversion rate, average order value, and overall revenue efficiency are critical to growth. We are seeking a hands‑on Senior Ecommerce Manager to lead and optimize the Shopify storefront as a key revenue channel. Responsibilities Own the site experience end‑to‑end, ensuring it reflects brand standards while delivering a cohesive, high‑converting customer journey Continuously improve conversion rate, AOV, and overall funnel efficiency Apply strong merchandising judgment to optimize product visibility, assortment, and on‑site performance Operate with high accountability and deliver clear, measurable business impact Core Responsibilities Revenue & Funnel Performance Own site revenue, conversion rate, and AOV end‑to‑end Diagnose funnel drop‑off and implement improvements across PDP, cart, and checkout Prioritize and execute high‑impact optimizations quickly Conversion Rate Optimization Lead and execute the CRO roadmap, including testing, UX improvements, and iteration Identify friction points and remove them decisively Optimize the mobile‑first customer experience across key touchpoints Shopify Ownership Directly manage and optimize the Shopify storefront Own site structure, navigation, and performance Maintain site speed, stability, and technical health Evaluate and implement tools that improve conversion or operational efficiency Merchandising & Product Strategy Own on‑site merchandising, including collections, sorting, and product visibility Drive AOV, sell‑through, and margin through product placement and bundling Align inventory, launches, and merchandising decisions to revenue outcomes Campaign & Launch Execution Own on‑site execution for product drops, promotions, and campaigns Ensure traffic lands on high‑converting experiences QA and launch updates with speed and precision Customer Journey Optimization Improve clarity around sizing, fit, shipping, and returns Use customer experience data to reduce returns and friction Optimize the end‑to‑end shopping experience Analytics & Insights Monitor performance across Shopify and analytics tools Identify trends, issues, and growth opportunities Qualifications Proven track record of improving conversion rate and funnel performance Deep, hands‑on Shopify experience Strong understanding of ecommerce KPIs such as conversion rate, AOV, LTV, and CAC Ability to think strategically and execute directly Strong merchandising instincts; fashion or apparel experience preferred High ownership mindset with a bias for action Experience Requirements 5+ years of ecommerce experience; fashion experience a must Experience with CRO, UX, merchandising, and analytics tools Experience tracking and reporting on ecommerce performance and marketing effectiveness Familiarity with tools such as Google Analytics 4, Shopify Analytics, search and merchandising tools, Tapcart, ERP systems, Shopify Launchpad, Excel, and Google Sheets Experience managing third‑party tools, vendors, or platform relationships is preferred Pay range and compensation package Health benefits including medical and dental #J-18808-Ljbffr