Business Development Representative (BDR)

Business Development RepresentativeGenLogs is a transportation-technology company building the next generation of truck intelligence. Through a nationwide network of sensors and proprietary data, we deliver real-time, high-fidelity insights into freight movement for commercial supply-chain customers and public-sector agencies. Our mission is to strengthen America's logistics backbone, combat freight fraud and cargo theft, and provide near-instantaneous visibility into commercial motor vehicle activity across major freight corridors. By operating at the intersection of edge sensing, computer vision, AI-driven analytics, and large-scale field deployment, GenLogs is transforming how transportation data is captured, secured, and commercialized.As we expand our Go-to-Market team, the Business Development Representative will play a foundational role in building a predictable revenue engine and shaping GenLogs' presence in the market.The Business Development Representative (BDR) drives top-of-funnel pipeline across LSPs, Shippers, and accounts within GenLogs' commercial auto insurance vertical. This includes working with retailers, wholesalers, carriers, and MGAs.This role requires strong communication skills, curiosity, resilience, and the ability to operate within both mid-market and enterprise outbound motions. Based on experience, candidates may focus on strategic enterprise accounts or mid-market accounts.You will work closely with Account Executives, Product, and Customer Success to understand buyer pain points, refine and develop messaging, and contribute to the broader go-to-market strategy.What You'll DoOutbound ProspectingResearch and identify high-quality prospects across logistics and commercial auto insurance verticals.Execute consistent multichannel outreach including calls, email, and LinkedIn.Tailor outreach to specific workflows across logistics and insurance stakeholders, including underwriting, claims, operations, compliance, and distribution channels.Maintain daily activities and expectations to generate a healthy volume of qualified meetings.Qualification & DiscoveryConduct initial discovery conversations to understand prospect challenges.Align prospect pain points with GenLogs' capabilities, particularly within the commercial auto insurance ecosystem.Qualify prospects to sales qualified leads based on defined criteria including fit, need, urgency, and role alignment.Schedule meetings for Account Executives with clear, detailed handoff notes.Collaboration & Internal AlignmentWork closely with Account Executives to prioritize accounts and refine outreach strategy.Provide ongoing feedback to Product based on prospect objections, market signals, and emerging trends within the commercial auto insurance industry.Support GTM initiatives tied to industry events through pre-event booking and post-event follow-up.Systems, Reporting & Process ExcellenceMaintain accurate data, notes, and qualification details in Salesforce.Utilize sales engagement tools to improve productivity and streamline outbound workflows.Participate in weekly meetings to review performance, account progress, and outbound results.Contribute to the evolution of outbound playbooks, ICP profiles, and messaging frameworks.Why Join?Opportunity to help build the outbound function from the ground up.Direct access to GTM leadership and high visibility across the organization.Impactful role within a fast-growing logistics technology company.Ability to influence messaging, strategy, and market penetration early in the GTM journey.Required Qualifications1-3 years of experience selling transportation insurance or selling technology/data solutions to insurance organizations within the transportation and logistics space.Experience in SaaS, Logistics, or Insurance (especially commercial auto) is a strong plus.Commercial auto insurance industry knowledge preferred, with experience across multiple verticals (e.g., retailers, wholesalers, carriers, MGAs).Strong written and verbal communication skills with attention to detail.Comfort with cold outreach and consistent outbound prospecting activity.Coachable, driven, and reliable in daily execution and follow-through.Experience using Salesforce and sales engagement tools.Ability to thrive in a fast-paced, early-stage startup environment.US SALARY RANGEGenLogs establishes compensation based on role, level, experience, and location. Salary bands are benchmarked against high-growth technology companies and adjusted for market conditions.BenefitsHealthcareEmployer-covered comprehensive medical, dental, and vision plansEmployer contribution towards premiums of optional higher-end plansTime OffUnlimited PTOSick leaveCompany holidays (GenLogs observes all US Government holidays)Flexible leave for caregiving and medical needsFamily SupportPaid parental leaveProfessional DevelopmentBudget availability for approved professional development courses, certifications, and trainingTravel Support100% travel reimbursement for all approved company travel and spendingRetirement Savings401(k) planA recruiter can provide more detail about the specific compensation and benefits associated with this role.