Senior Manager, Integrated Marketing & Brand Strategy - Atlanta, Georgia, United States

Location(s): Atlanta, GeorgiaCompany: Georgia-PacificCareer Field: SalesJob Number: 191718Apply: JobThe Senior Manager, Integrated Marketing & Brand Strategy will develop and execute integrated marketing programs that strengthen brand awareness, support business growth, and deliver a consistent customer experience across digital, experiential, and traditional channels. This role will lead key marketing initiatives, including content strategy, website management, social media, trade shows and events, and marketing collateral, while partnering across the business to ensure alignment with broader commercialobjectives. This hybrid position will report to the G-P Center.Our TeamGeorgia-Pacific is a dynamic, mission-driven team focused on solving complex industry challenges through bold innovation and practical execution. In this collaborative, high-performance environment, your ideas will be valued, ownership will be encouraged, and career growth will be supported through mentorship and meaningful responsibility.What You Will DoDigital & Web: Translate segment priorities into demand programs; own website UX, SEO, analytics, and optimization.Content & Storytelling: Own annual/quarterly content strategy and the “Why GP” narrative; produce thought leadership and sales enablement assets.Social: Run GP Packaging social strategy, publishing calendar, campaigns, and quarterly performance tied to segment goals.Events & Activations: Standardize trade-show playbooks, manage logistics, measure leads/opportunities, and hand off to Sales.Print & Collateral: Direct brochures, presentations, signage; manage vendors and brand consistency.Brand & Analytics: Enforce brand standards, track KPIs, use market/customer data to optimize spend, and align with Sales and Commercial Ops.Who You Are (Basic Qualifications)Bachelor’s degree in marketing, Communications, Business, Journalism, or a related fieldExperience within the packaging, manufacturing, B2B, industrial, or related industriesExperience supporting commercial organizations with account-based marketing, demand generation, or customer acquisition strategiesWhat Will Put You AheadMBA or advanced degreeAt Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAs a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day – to make everyday products even better.At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).#LI-JS2