Campaign Planning Manager

Summary of the Role Thomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Legal Marketing team. In this role, you will own the end-to-end strategy and deployment of full-funnel, omni-channel marketing campaigns targeted at specific legal practice areas—driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross‐sell motions. About the Role Campaign Strategy & Planning Own the development of annual and quarterly omni-channel campaign strategies for assigned legal practice areas, aligned to business acquisition, upsell, and cross-sell goals. Architect omni-channel campaign plans leveraging customer insights and persona data to develop tailored media mix and channel activation strategies. Translate practice area go-to-market priorities and audience insights into cohesive, integrated campaign plans with clear objectives, messaging frameworks, channel mix, and KPIs. Lead campaign brief development and ensure alignment with content marketing, product marketing, and sales stakeholders before activation. Maintain a rolling campaign roadmap, balancing long-term strategy with the agility to respond to market opportunities and shifting business priorities. Full-Funnel Omni-Channel Execution Design and deploy full-funnel campaigns spanning awareness through conversion, leveraging paid digital, paid social, organic search, email, nurture workflows, BDR programs, and UI/UX touchpoints in partnership with enterprise digital. Own sponsorship strategy and execution for assigned practice areas—identifying, evaluating, and activating sponsorship opportunities that build brand authority and generate pipeline. Plan and execute events programs (virtual, hybrid, and in-person), including owned events and third-party conference presence, ensuring seamless pre‑, during‑, and post‑event campaign integration. Build media channel plans that reach target customers at the right frequency and cadence to achieve campaign objectives. Collaborate on digital customer journey mapping, ensuring seamless, frictionless experiences across all touchpoints. Partner with field marketing and BDR teams to ensure programs are operationalized, communicated, and followed up on effectively. Cross-Functional Coordination & Project Management Serve as the primary campaign project manager for assigned practice areas—coordinating workstreams across content, creative, digital, demand gen, and sales to ensure on‑time, on‑budget, on-quality delivery. Manage the intake and flow of briefs, assets, and deliverables required to fully activate planned campaigns; proactively identify and resolve bottlenecks. Lead regular campaign status reviews with internal stakeholders, maintaining clear visibility into timelines, budgets, and deliverable status. Champion efficient processes and continuous improvement across campaign planning and execution workflows. Performance, Analytics & Optimization Define campaign success metrics and reporting frameworks in partnership with analytics team. Monitor and report on campaign performance across the full funnel—from impression to closed sale—providing actionable insights and optimization recommendations. Conduct post-campaign analysis and apply learnings to future planning cycles. Own budget mix and focus against key campaigns and efforts, prioritizing investment toward the highest-impact programs. Maintain strong command of campaign budgets, ensuring spend is tracked, optimized for ROI, and reconciled against plan. Continually test, learn, and iterate on campaign and program approaches to establish best practices and scale what works. Stay current on emerging marketing trends, technologies, and best practices and incorporate relevant innovations into campaign strategy. Accountability Full-funnel pipeline contribution from assigned practice area campaigns, from lead through to closed sale. Achievement of practice area acquisition, upsell, and cross-sell campaign targets. On‑time, on‑budget delivery of all campaign programs and sponsorship/event commitments. Sponsorship and event ROI and engagement quality. Quality and integration of campaign experiences across all channels and touchpoints. About You Required Bachelor's degree in marketing, business, or a related field (or equivalent experience). 6+ years of experience in integrated marketing, campaign strategy, or demand generation, with a track record of owning and delivering complex, multi-channel programs. Demonstrated experience planning and executing full-funnel omni-channel campaigns spanning paid digital, paid social, email/nurture, events, and sponsorships. Strong strategic thinking skills with the ability to translate business priorities and audience insights into clear, actionable campaign plans. Proven experience managing sponsorships and events as part of an integrated marketing strategy. Excellent project management skills with the ability to manage multiple programs simultaneously across a matrixed organization. Outstanding communication and stakeholder management skills across all levels of the organization. Strong analytical mindset with experience using performance data to optimize campaigns and report on contribution to pipeline and growth. Experience working with modern marketing tech stacks and demand generation platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua). Preferred Experience in B2B legal, professional services, or SaaS marketing. Familiarity with legal practice area audiences (e.g., litigation, corporate, compliance, government). Experience with AI-powered marketing tools and content creation workflows. Experience in an agile and matrixed organization. Digital marketing automation certifications or advanced demand generation training. What's in it For You? Hybrid Work Model: Flexible hybrid working environment (2‑3 days a week in the office, depending on the role), delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way policies supporting personal and professional responsibilities, including up to 8 weeks per year work from anywhere. Career Development and Growth: Culture of continuous learning with Grow My Way programming and skills-first approach for AI‑enabled future leadership. Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days off, Headspace access, retirement savings, tuition reimbursement, incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Inclusive, award‑winning reputation for inclusion, belonging, flexibility, and work-life balance. Social Impact: Two paid volunteer days off annually and opportunities to contribute to pro‑bono consulting and ESG initiatives. Making a Real-World Impact: Supporting customers in pursuing justice, truth, and transparency. Compensation Base compensation range for eligible US locations: $100,100 USD – $185,900 USD. Base compensation range for Ontario, Canada: $108,000 CAD – $158,000 CAD. Role may be eligible for an annual bonus based on enterprise and individual performance. Equal Employment Opportunity Thomson Reuters is an Equal Employment Opportunity Employer providing a drug‑free workplace. We seek talented, qualified employees in all our operations worldwide, regardless of race, color, sex/gender, pregnancy, gender identity, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at View email address on click.appcast.io. #J-18808-Ljbffr Thomson Reuters