Senior SMC Marketing Specialist

Responsibilities Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights Own and develop customer centric content strategy that directly supports SMC's global revenue programs Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience Provide ideas to continuously uplevel internal- and external-facing sales enablement content Requirements BS/BA degree or equivalent years of experience 5+ years experience in building and creating marketing content Proven track record in developing thoughtful marketing content for global audiences Understanding of what type of education resonates for different audiences Experience leading internal creative design and web development teams High comfort with data driven decision making Experience or familiarity in working with the media or digital advertising industry Experience with tools Google Analytics and Figma is a plus. Core Competencies Demonstrates expertise in developing and executing customer-centric content strategies that drive engagement and conversion rates. Proficient in leading cross-functional teams to create impactful marketing content while leveraging data-driven insights to optimize performance. Highest-signal resume keywords Content Strategy Development Data-Driven Decision Making Team Leadership Marketing Content Creation Digital Advertising Experience ATS Optimization Keywords Hard Skills Marketing Content Development Customer Engagement Strategies Audience Segmentation Content Optimization Creative Strategy Execution Soft Skills Collaboration Ideation Communication Industry Keywords Sales Enablement Digital Advertising Media Industry Customer Insights Global Revenue Programs Tools & Technologies Google Analytics Figma #J-18808-Ljbffr Jobtailor