Social Media Content Strategist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm’s resource for public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of strategic public relations communications and content initiatives. developing and implementing the company's social media strategy to support brand awareness, sentiment, social thought leadership, and marketing communications efforts. executing a range of content development, deployment, and measurement functions to support social media content strategy. Design and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations, thought leadership, company mission, community, products, initiatives, business development, and other needs in coordination with department leadership Administer corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach, earned growth, and organic engagement Plan, create, and publish compelling content based on the company's business objectives and user needs Track and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presence As needed, support efforts such as crisis communications, media relations, external partnerships, and thought leadership Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing Minimum 1–2 years direct experience in a professional social media role Hands-on experience using social media platforms and third-party tools for content management and for leveraging social media data analytics to inform strategy and tactics Exceptional writing, editing, and strategic content planning skills Strong understanding of how to translate brand strategy and storytelling into channel-specific content Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities Experience ideating, writing, and editing website and/or blog articles in a professional environment Ability to perform topical research to identify relevant angles and produce or upcycle related content Proficient in Microsoft Office applications ~ Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave. PCG does not sponsor newly hired foreign national workers for work authorization, including H-1B sponsorship. Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. #J-18808-Ljbffr Public Consulting Group