Brand Reputation, SEO & PR Manager
Full-time
Together Light Inc
Role Description
We are looking for a strategic and results-driven Online Brand Reputation Specialist to take our Brand Reputation efforts to the next level.
- Own and Dominate Page One of Google:
- Take complete ownership of our brand's search presence, ensuring all top 10 Google results are company-owned or trusted properties.
- Strategically claim, optimize, and maintain active profiles across high-authority platforms (LinkedIn, Medium, industry directories, review sites, etc.).
- Monitor and refresh content on all owned properties monthly to maintain search relevance and authority.
- Maintain zero negative or hostile results on page one at any monthly audit.
- Build a Content Defense System That Outranks Attacks:
- Create and publish high-quality, SEO-optimized content designed to push down negative search results and reinforce positive brand narratives.
- Develop relationships with journalists, industry publications, and high-authority websites to secure guest posts and press mentions.
- During active reputation attacks, execute rapid-response content campaigns (3–5 pieces within 2–4 weeks) to suppress hostile content.
- Cultivate a Customer Defense Network:
- Launch and grow an engaged customer community that organically advocates for the brand.
- Post regularly in community spaces and empower happy customers to share their positive experiences publicly.
- Coordinate with customer success teams to identify brand champions and amplify their voices.
- Stay Ahead of the Curve:
- Research emerging trends in SEO, AI-powered search, and online reputation management.
- Adapt strategies proactively as search algorithms, platform policies, and online behaviors evolve.
- Bring innovative solutions and thought leadership to protect and enhance the company's digital reputation.
Qualifications
- 3+ years of hands-on experience in online reputation management, SEO, or digital PR.
- Proven track record of successfully managing brand presence in search results.
- Proficiency with reputation monitoring tools (e.g., Google Alerts, Mention, Brand24, or similar).
- Crisis management experience with ability to triage and respond to threats within tight deadlines.
Vacancy posted 2 days ago
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