Media & PR Manager

Role Description

The Media & PR Manager will be responsible for leading key marketing tasks for the digital arm of PR focusing on online media, including ICO and Crypto tracking sites, and influencer outreach. The Media & PR Manager will craft press releases, monitor coverage, conceive and execute strategic partnerships, oversee online media, and develop relationships with editors, journalists, and influencers in the corresponding niches.

The Media & PR Manager should be highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible in order to effectively deal with press requests as they come in. While the Media & PR Manager will work with external agencies, they should be extremely comfortable in a highly autonomous environment where they will be relied upon to execute their own ideas.

Responsibilities

• Define Media plan based on global marketing strategy
• Work with the product and marketing team to align on the media plan according to roadmap
• Select media outlets, ICO & Crypto tracking sites, and influencers to work with
• Define publishing contents and brief agencies
• Review all articles and ensure the information shared is correct and aligned with the marketing messages
• Fully manage media publishing of PR articles and for link building articles
• Fully manage ICO tracker/Coin tracker listings
• Find the right influencer and manage the relationship with the influencer
• Work with internal and external partners with KPI of improved sales returns and ROI from the investments
• Establish new best practices in this new territory together with global partners
• Build and maintain strong rapports with press/influencers and deliver PR value against the PR spending
• Cultivate and develop productive relationships with traditional and social media contacts on behalf of the brand
• Work in partnership with cross-functional teams to manage relationships from a PR standpoint defining, implementing, and monitoring PR brand campaigns in tight collaboration with the wider marketing team, specifically the digital and marketing managers

Qualifications

• 5+ years of professional experience
• Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain is an advantage
• An understanding of the global media landscape within the Crypto, DeFi/Finance, Blockchain/Tech sector
• Highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible
• Analytical capacity to interpret KPIs and results of Media campaigns and take performance-based decisions
• Exceptional organizational skills and high emotional intelligence; demonstrated ability to build and maintain strong relationships
• Outstanding writing and communication skills, highly-impactful social capacity
• Demonstrated ability to work effectively both autonomously and collaboratively
• Creative thinking skills
• Tech-savvy

Requirements

• Bachelor or Master Degree in Journalism, PR, Marketing, Communications or similar
• Fluent in English
• Microsoft Office

Benefits

• Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication.
• Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad.
• Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance.
• Relocation Assistance: We provide relocation support for employees moving to new locations.
• Professional Development: Opportunities for training, certifications, and career growth.
• Employee Recognition: Programs to celebrate and reward your achievements and contributions.
• Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters.
• Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.