VP - Digital Commerce, CPG, DTC

VP, Digital Commerce - Technology, CPG, DTC Location: 1.) Morristown, NJ 2.) Dallas, TX 3.) Marlborough, MA Salary: 280k-300k base + bonus + package Must-have experience in global enterprise-level CPG brands, Technology, and Digital Commerce / DTC and be an expert with Amazon and other marketplace ecosystems. Looking for leaders from SharkNinja, Proctor & Gamble, Estee Lauder, Loreal, Clorox, Unilever, Gillette, or similar companies. This role has more of a technology / consumer analytics background vs. starting in marketing and sales. Position OverviewWe are seeking a business-facing digital and technology leader to build the enterprise capability, operating model, and roadmap that connect content, commerce, CRM, retail media, search, digital shelf, and AI-enabled marketing into one scalable growth engine.This role will serve as the enterprise product owner for critical digital and martech capabilities, ensuring the company has the tools, standards, workflows, data, governance, and adoption rhythms required to move faster, improve marketplace effectiveness, strengthen consumer engagement, and unlock measurable growth across brands and channels.Key ResponsibilitiesSet and execute a unified digital commerce strategy for DTC and marketplace channels that drives revenue, margin and customer lifetime value for durable CPG products.Own the Amazon and marketplace ecosystem strategy and operations, including assortment, pricing, content, advertising, promotions and vendor/3P relationships.Lead enterprise DTC transformation: platform selection/optimization, subscription and CRM programs, fulfillment strategy and customer experience engineering.Drive digital shelf excellence through content governance, SEO for marketplaces, A+ content, review management and catalog hygiene to maximize discoverability and conversion.Operate and optimize the MarTech/PIM/PXM/DAM ecosystem to ensure high-quality product data, scalable catalog management and efficient syndication across channels.Implement AI-enabled marketing productivity tools and processes for creative optimization, media targeting, personalization and measurement to improve ROI.Manage media agency relationships and commercial terms (AOR, MSA, SOW), set performance KPIs, and ensure accountable delivery against ROI and business objectives.Use consumer insights and intelligence to shape assortment, merchandising, pricing and promotional strategies across channels and customer segments.Design and activate omnichannel customer journey strategies that connect wholesale, retail marketplace and DTC experiences to reduce friction and increase retention.Own day-to-day execution and catalog management practices, driving operational excellence, cross functional alignment and scalable processes.Build and lead a high performing team of commerce, marketing, analytics and operations professionals, setting clear goals, career development and cross functional collaboration.Partner with supply chain, analytics, legal and finance to ensure commerce initiatives are commercially viable, compliant and deliver measurable business outcomes.Qualifications10+ years of progressive leadership experience in digital commerce, technology, eCommerce or consumer analytics roles within Consumer Packaged Goods.Proven expertise in the Amazon ecosystem and third-party marketplace strategies, with a track record of growing sales, improving margin and managing complex marketplace operations.Demonstrated success building and scaling enterprise DTC businesses, including platform selection, CRM, fulfillment and subscription models.Experience implementing and operating MarTech and product data ecosystems (PIM/PXM/DAM) to support catalog quality and omnichannel syndication.Hands-on experience with AI-enabled marketing tools, marketing automation, personalization and measurement to drive productivity and ROI.Experience managing media AORs and contractual frameworks (MSA, SOW), setting performance KPIs and driving agency accountability.Strong background in consumer insights, analytics and shopper intelligence to inform merchandising and pricing decisions.Track record of delivering digital shelf improvements (content, SEO, review strategy) and owning catalog execution end-to-end.Excellent leadership skills with experience managing cross functional teams and collaborating with supply chain, finance and legal.Analytical mindset with experience using data to set priorities, measure impact and drive continuous improvement.Bachelors degree required; MBA or advanced degree preferred.