Marketing Specialist: Paid Media & Performance

Job Description

Job Description

For more than thirty years, Inspire Communities and its predecessor companies have developed, acquired, and managed manufactured housing communities nationwide. Today we are one of the country’s largest owners and operators of manufactured housing communities and recreational vehicle resorts. We create vibrant, affordable communities for working families and retirees and attractive vacation destinations for seasonal travelers. With financial sponsorship from one of the world’s largest alternative investment managers, we bring institutional discipline to our entrepreneurial roots and are positioned for continued significant growth.

Why Choose Inspire Communities?

At Inspire Communities, we empower our employees to grow, succeed, and make a difference—both in our communities and in their careers. If you’re looking for a rewarding role where your work is valued, apply today!

Job Summary:

The Marketing Specialist: Paid Media & Performance is responsible for the strategy, execution, optimization, and continuous improvement of Inspire’s paid digital advertising program, with an immediate and primary focus on Google Ads and paid search performance. 

This is a hands-on, performance-driven role responsible for ensuring our paid advertising investment is actively managed, tested, and optimized—not simply maintained. This individual will create and update campaigns, develop advertising content, analyze performance, adjust strategy, identify opportunities, and make proactive recommendations to improve lead volume, lead quality, conversion, and return on advertising spend. 

While Google will be the primary initial focus, this role will help shape Inspire’s broader paid media strategy over time, including opportunities across additional digital advertising and retargeting channels. 

What You'll Do

• Own the day-to-day strategy, execution, and optimization of Inspire’s paid media campaigns, with primary responsibility for Google Ads. 
• Create, launch, update, and continuously optimize paid search campaigns across the portfolio.
• Develop campaign structures based on geography, community/property, product type, customer intent, inventory, and business objectives.
• Conduct ongoing keyword and search behavior research to identify new opportunities.
• Own the development and continuous refresh of paid advertising content.
• Write compelling headlines, descriptions, calls to action, promotional messaging, and campaign assets.
• Actively monitor and optimize paid media performance.
• Monitor paid media spend against approved budgets.
• Evaluate the customer experience from advertisement through lead conversion.Maintain an active paid media testing roadmap.

What We're Looking For

The ideal candidate is curious, analytical, proactive, and results-oriented. This individual does not allow paid campaigns to operate on autopilot and is constantly looking for ways to improve performance. 

• Why did performance change? 
• What are customers searching for?
• What are we paying for that isn't producing results?
• Where should we be investing more?
• Which markets or properties have untapped opportunity?
• What should we test next?
• Is the advertisement the problem—or is the landing page the problem?
• Are we generating traffic, or are we generating qualified prospects?
• What can we change today to improve tomorrow's results? 

This individual should be comfortable owning both the details and the strategy—making daily optimizations while continually identifying larger opportunities to strengthen Inspire’s paid media performance. 

What We Offer

At Inspire Communities, we value our employees just as much as we value our residents. We offer the following benefits to our full-time (30+ hours per week) employees:

• Comprehensive Medical, Dental, and Vision insurance with multiple plans so you can choose the coverage that best suits the needs of you and your family
• Financial Wellness & Savings: Health Savings Account (HSA), Flexible Spending Accounts, (FSA) and other options to help manage expenses with eligible plans
• Retirement savings program with a company match
• Competitive time off, including ten holidays, vacation, sick time, and more             
• Work-Life Balance Support: Employee Assistance Program (EAP), LifeBalance discounts, and other wellness resources
• Professional development resources and opportunities, including tuition reimbursement for qualifying programs.

Inspire Communities is an equal opportunity employer. All aspects of employment including the decision to recruit, examine, hire, train, promote, discipline, or discharge, as well as every aspect of personnel policies, work assignments, work environment, and other benefit and privileges of employment, will be based on merit, competence, performance, and business needs and free from illegal discrimination. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, sex (including pregnancy, childbirth or related medical condition), genetic information, gender, sexual orientation, gender identity or expression, military or veteran status, or any other protected under federal, state, or local law. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email View email address on ziprecruiter.com with your request. 

Our Mission is to Create Clean, Safe and Engaging Communities where people are happy to live and proud to call home. We have over 10 years experience managing and developing manufactured home communities and RV resorts across the country. Our RV resorts are located in attractive vacation destinations for seasonal travelers. We also have RV sites located in our communities in the Midwest, Southwest and Southeast to support the traveling workforce and nomad RV'ers.

Company Description

Our Mission is to Create Clean, Safe and Engaging Communities where people are happy to live and proud to call home. We have over 10 years experience managing and developing manufactured home communities and RV resorts across the country. Our RV resorts are located in attractive vacation destinations for seasonal travelers. We also have RV sites located in our communities in the Midwest, Southwest and Southeast to support the traveling workforce and nomad RV'ers.