Growth Marketing Manager

Job Description Location: Griffith, IN (Remote) Salary: $125,000 - $140,000 + performance bonus Loopy Cases is a family-founded, direct-to-consumer eCommerce phone accessory brand. As we enter our next phase of growth, we’re seeking a Growth Marketing Manager to own customer acquisition and help shape how our products are brought to market across paid media, social channels, influencer campaigns, and creative initiatives. This is an individual-contributor role with real ownership of strategy, performance, and growth. You won’t be managing a team on day one, but you’ll play a critical role in bringing marketing campaigns to life by partnering closely with our CMO, Creative Manager, and Influencer Relations Manager. This role is built for someone who thrives at the intersection of performance marketing and campaign strategy, using ROAS, customer acquisition efficiency, and profitability to guide decisions while shaping creative direction, campaign concepts, and product launches. If you’d like to learn more about who we are, please visit our website . What You’ll Do Own paid media strategy and execution across Meta, TikTok, Google Ads, and emerging channels, managing budgets and optimizing toward profitable new-customer growth, contribution margin, ROAS, and MER targets Build and manage a continuous testing program across creative hooks, formats, angles, offers, audiences, landing pages, and conversion paths Identify the biggest constraints to profitable new-customer growth and prioritize tests across media, creative, offers, landing pages, and the customer journey, using results to determine the next highest-impact opportunities Analyze campaign performance to set priorities, guide decisions, and report results, learnings, and recommendations to marketing leadership Develop campaign concepts and launch strategies for new products, promotions, and seasonal initiatives, creating briefs that align paid media, organic content, influencer partnerships, photography, and creative assets around shared objectives Partner with the Creative Manager to identify photography, video, design, and content needs, and with the Influencer Relations Manager to source and leverage UGC, creator content, and influencer partnerships that support acquisition and engagement Help shape Loopy's social content strategy by identifying relevant themes, trends, and opportunities, and use organic and paid content performance to inform future creative direction Stay ahead of platform changes, consumer trends, creative best practices, and emerging growth opportunities, proactively bringing ideas to the team What You Bring 5+ years of progressive experience in growth marketing, performance marketing, eCommerce marketing, or a related field, with demonstrated experience driving growth for a DTC or eCommerce brand Proven track record of scaling paid spend profitably across Meta and TikTok, with hands-on Google Ads experience strongly preferred Strong command of performance metrics including ROAS, MER, LTV, and conversion rate optimization Experience developing campaign strategies that connect paid media, creative, influencer marketing, and content efforts into a cohesive customer experience Demonstrated ability to build and execute structured creative testing programs and translate findings into actionable recommendations Experience collaborating cross-functionally with creative, content, influencer, and leadership teams Strong strategic thinking and the ability to move comfortably between big-picture planning and hands-on execution Excellent communication skills and confidence presenting recommendations, insights, and performance results to leadership High level of ownership and accountability, with the ability to operate independently and drive initiatives forward Strong understanding of marketing measurement and attribution, including the ability to reconcile performance across multiple data sources and identify when incrementality, holdout, geo, or other testing may be needed to validate channel impact Practical experience using AI and automation to improve the speed and quality of analysis, campaign development, testing, reporting, and marketing workflows while maintaining strong judgment Proficiency with Triple Whale, Meta Ads Manager, TikTok Ads Manager, Google Ads, and other analytics and attribution tools Why You’ll Love It Here End-of-year performance-based bonus 401k option with a dollar-for-dollar match of up to 4% of salary, fully vested immediately 18 days PTO Optional health, dental, and vision insurance, 50% of the highest-tier plan for employees and dependents paid by Loopy Bicycle Benefit, 50% paid by Loopy Wellness Benefit, 50% paid by Loopy #J-18808-Ljbffr