Marketing Analyst - Sr

Marketing Analyst - Sr

We are seeking a strategic marketing expert to support the Brand department's brand & marketing planning consultancy. This role involves working with the Brand Planning, Brand Insights, and Line of Business (LOB) partners to develop and guide the activation of brand plans. You will also facilitate and support LOB and Channel interactions in service of these plans.

Required Skills & Qualifications

• At least 5 years of experience in marketing strategy, brand strategy, brand planning, and project management
• Experience with B2B and customer-facing large-scale consumer brands
• Product launch experience
• Experience in multi-channel marketing
• Must have previous client experience working for this customer in the past 5 year
• Experience with qualitative research
• Experience with integration for a recently acquired company
• Experience in financial or large-scale companies

Day-to-Day Responsibilities

• Provide ongoing project management and execution support for brand planning and integration
• Help define overarching business questions and strategic objectives, identifying knowledge gaps
• Provide strategic thinking as questions arise during the integration process
• Support Brand Insights on learning agenda deliverables, including contributions to research briefs and materials
• Bring a business lens to insights uncovered from the learning agenda and apply them to business recommendations
• Partner with Insights to develop and package research findings into a compelling storyline
• Work closely with the Brand Integration Office to maintain status updates and track progress on key deliverables

Company Benefits & Culture

• Comprehensive health and wellness benefits
• Opportunities for professional development and growth
• Inclusive and collaborative work environment