Vice President, Personal Lines - West

Job Description

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Summary
The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader plays a critical role in translating enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a strong focus on accountability, consistency, and performance.

This role ensures a high-performing sales culture across segments, including standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion. As a direct extension of the SVP, this leader is a standard-bearer for Acrisure’s growth culture, reinforcing sales discipline, pipeline rigor, and client-centric behaviors that drive sustained revenue growth.

Key Responsibilities
Sales Leadership & Team Oversight
• Directly lead and manage a team of 20–30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards
• Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement
• Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure’s growth strategy and operating model

Sales Production & Growth Accountability
• Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth
• Monitor and manage pipeline health, conversion rates, and overall production performance
• Implement disciplined sales management routines and take corrective action to address performance gaps

Inside Sales Infrastructure Development
• Design and build a scalable inside sales function to support efficient client acquisition and growth
• Establish structured processes for lead generation, qualification, and conversion
• Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency

Growth Strategy & Go-to-Market Execution
• Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments
• Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion
• Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence

Technology & Sales Enablement
• Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business
• Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability
• Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy

Operational Excellence & Standardization
• Partner with operations and placement teams to ensure strong execution, service quality, and market access
• Improve retention, client experience, and operational efficiency through alignment of sales and service models

Sales Planning, Forecasting & Performance Management
• Own sales planning, forecasting, and performance tracking across the region

• Use data-driven insights to inform strategy, resource allocation, and course correction.
• Establish and monitor key growth metrics including:

• New business production

• Pipeline health and conversion

• Retention and client expansion

Digital & Channel Enablement
• Partner with marketing and digital teams to leverage digital tools, automation, and data to enhance acquisition and retention
• Support the integration of digital-first capabilities to scale growth and improve client engagement

Market Presence & External Engagement
• Represent Acrisure across key markets, building relationships with:

• High-value clients

• Carrier partners

• Centers of Influence

• Industry networks

• Strengthen Acrisure’s brand and competitive position within Personal Lines
M&A (as applicable)
• Support M&A diligence and integration, ensuring alignment of Personal Lines sales strategies, client segmentation, and go-to-market execution
• Drive adoption of Acrisure’s growth model across newly acquired agencies

Essential Qualifications
• Bachelor’s degree in Business Administration, Finance, Risk Management, or related field
• 15+ years of experience in insurance or financial services, with strong depth in Personal Lines and/or Private Client/HNW segments
• 5+ years of experience in sales leadership with direct accountability for revenue growth and team performance
• Proven ability to lead large, distributed sales teams (20+ direct reports preferred)
• Experience building or scaling inside sales or alternative distribution models preferred
• Strong understanding of Personal Lines operating models, carrier relationships, and client lifecycle management
• Demonstrated ability to drive consistency across legacy and acquired agency environments
• Executive presence with strong stakeholder management and cross-functional leadership skills
• Travel is required.

Pay Details:

The base compensation range for this position is $259,930 - $351,670. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting View email address on us.fitly.work .

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy .

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice .

Welcome, your new opportunity awaits you.