Associate Director of Admissions Marketing

Associate Director Of Admissions Marketing

The Associate Director of Admissions Marketing leads the strategy and execution of marketing efforts that support enrollment at the University of Maine. This role is responsible for developing and implementing integrated, audience-driven marketing initiatives that attract, engage, and convert prospective students.

Housed within the Division of Marketing and Communications, this position works in close partnership with Enrollment Management to align marketing strategies with recruitment goals and enrollment priorities. The Associate Director serves as the primary marketing lead for admissions, translating institutional goals into targeted campaigns, messaging, and outreach across digital and traditional channels.

This role serves as a key coordinator across colleges and schools, bringing together marketers and recruiters to ensure alignment, consistency, and effectiveness in recruitment marketing efforts. Typical hiring range for this position is $70,000 to $78,000 commensurate with qualifications and experience.

About the University: The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu. The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options. UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer.

Qualifications: Required:

• Bachelor's degree in Marketing, Communications, or a related field.
• 4–7 years of experience in a marketing or communications role.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong writing and messaging skills across digital and print channels.
• Experience with digital marketing, including paid media, email marketing, and web content.
• Strong analytical skills and ability to interpret performance data.
• Ability to coordinate across teams and work effectively in a decentralized organization.
• Highly organized with the ability to manage multiple projects and deadlines.

Preferred:

• Experience working in higher education, enrollment marketing or a related field
• Experience working with CRM systems (e.g., Salesforce, TargetX, or similar) and marketing automation platforms.
• Familiarity with prospect search tools and vendors (e.g., Encoura) and experience supporting name buys or list acquisition strategies.

Other Information:

To be considered for this position you will need to "Apply" and upload the documentation listed below:

1.) a cover letter which describes your experience, interests, and suitability for the position

2.) a resume/curriculum vitae

Candidates selected to proceed to the final stages of the search process will be requested to provide a list of names and contact information for references.

Incomplete application materials cannot be considered. Materials received after the initial review date will be reviewed at the discretion of the University. For full consideration, materials must be submitted by 4:30 p.m. EST on June 12, 2026.

For questions about the search, please contact search committee chair Brenn Borror. The successful applicant is subject to appropriate background screening.

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling View phone number on click.appcast.io, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at

Clery Act: The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University's crime statistics for the past three calendar years; and disclosures regarding the University's current campus security policies. You may view the University's Annual Security Report. If you wish to have a paper copy of the ASR or you need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact: UMaine Police Department, 81 Rangeley Rd., The University of Maine, Orono, ME 04469-5794, or call View phone number on click.appcast.io.