Associate Product Manager

Overview

The Associate Product Manager serves as a liaison between the SRAM product team and our internal and external customers by introducing, explaining, installing, and riding new products with key partners. This role takes on smaller product development projects to build the skills and experience required to grow into a Product Manager role.

Responsibilities

Organize, execute, and support key customer visits to install, present, and test new products alongside Sales staff and Product Managers

Ride new SRAM MTB products with key partners; plan, ride, and lead long days on demanding trails while maintaining a positive attitude

Evaluate and ride competitor products to develop a thorough understanding of the competitive landscape; synthesize findings into actionable insights for the Product Management team

Present and promote new products to customers in a manner that facilitates business growth

Assist with MarCom and Sales activities, including product launches and sales events

Systematically gather and document rider and customer feedback from field interactions, product testing, and customer visits; communicate findings to the Product Management team in a structured and consistent manner

Identify growth opportunity areas within the category for specific customers or markets and communicate findings to the Product Management team

Become the expert on new frame standards, industry trends, and key customer needs; identify opportunities for SRAM involvement

Develop and maintain a product sample plan and inventory to maximize impact with key customers and drive feedback to the Product Management team

Manage compatibility communications to and from customers; establish and maintain positive product-to-product staff relationships with key accounts

Develop and provide internal product education for Dealer Service, Technical Marketing, and Sales Representatives

Support smaller product development projects under the guidance of a Product Manager, including line extensions, product data management, and go-to-market planning

Qualifications

Bachelor's degree preferred

Minimum 2 years of professional work experience required; prior experience at an OEM bicycle brand, bike shop, or in a dealer-facing role within the cycling industry strongly preferred

Ability to ride advanced mountain bike trails; efforts similar to a multi-day enduro race may be required

Strong bicycle mechanic skills with ability to perform complete bike assembly

Strong attention to detail and organizational skills; ability to manage multiple priorities with minimal supervision

Strong written and verbal communication skills

Motivated self-starter with ability to take initiative and work with minimal direct supervision

Curiosity and ambition to learn product strategy, lifecycle management, and cross-functional execution

Ability to travel domestically and internationally up to 30%

Compensation and Benefits:

Salary range starting at $75,000, with the potential of up to $90,000 based on experience and skills

Benefits include medical, dental, vision, 401(k) with match, life and disability insurance, and paid time off

About SRAM

SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.