Marketing Specialist

Description Cloverkey is seeking an energetic, creative, and highly organized Marketing Manager to lead the development and execution of marketing initiatives that support our continued growth across the healthcare retail industry. This position reports to the Chief Marketing Officer and will own customer communications, email marketing, marketing collateral, digital content, customer testimonials, referral marketing, CRM segmentation, and brand management. The Marketing Manager will work cross-functionally with leadership, sales, operations, and hospital partners to ensure all marketing efforts are current, professional, measurable, and aligned with company objectives. The ideal candidate combines strong graphic design capabilities with marketing strategy, content creation, project management, and analytical skills. This individual should be highly proficient in Adobe Creative Suite, experienced with email marketing platforms, comfortable working with data, and capable of managing multiple projects simultaneously. Responsibilities Implement marketing strategy Manage email marketing & CRM management Marketing material design and management B2B growth marketing Develop and manage customer feedback programs Coordinate photography, video content Retail marketing support Website updates Marketing analytics & reporting Requirements Education Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field preferred Experience Minimum 2 - 4 years of marketing experience, including Experience managing email marketing platforms such as Mailchimp, HubSpot, Constant Contact, Klaviyo, or similar systems. Experience working with CRM systems and customer segmentation. Experience working with vendors, printers, photographers, and creative partners. Experience preferred in the following industries: healthcare, retail, franchise, hospitality, or multi-location marketing Skills Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Acrobat Proficiency with Microsoft Office, particularly PowerPoint, Excel, and Word Strong copywriting, editing, and written communication skills Strong organizational and project management abilities Travel Up to 10% travel About Cloverkey Cloverkey is one of the fastest-growing hospital retail operators in the United States, partnering with leading healthcare systems to operate gift shops, logo stores, and specialty retail locations within hospitals and medical campuses. Founded with a mission of enhancing the patient, visitor, and caregiver experience, Cloverkey currently operates more than 50 retail locations across 15 states and continues to expand through both new hospital partnerships and existing client opportunities. Unlike traditional retailers, Cloverkey serves a unique healthcare environment where every store is designed to support patients, families, healthcare workers, and hospital communities. Our stores feature a carefully curated assortment of gifts, apparel, snacks, flowers, personal care items, logo merchandise, and convenience products tailored to the needs of each hospital partner. At Cloverkey, our North Star is "We Give More." We believe in delivering more value to our hospital partners, more support to our customers, more opportunities for our employees, and more care to the communities we serve. This commitment drives everything we do and is a key part of our culture as we continue to grow nationwide. #J-18808-Ljbffr