Innovation Brand/Channel Manager
$88.7k - $139.26kMasco
Purpose: The Product Manager - Innovation will assist with the development and execution of DFC's innovation strategy, focusing on enabling growth through insights-driven product solutions. At its heart, this role is about understanding consumer needs, market trends, and channel dynamics to shape the future of our brand and product portfolio. It will also be a catalyst for change that will help drive excitement for our brands and products, both internally and externally. Key Responsibilities:
- Evaluate and De-Risk Concepts that Advance DFC's Product Leadership
- Refine market potential forecast to the appropriate degree of fidelity leveraging fast paced learning loops, multiple data points, and suitable research methodologies.
- Use the above to determine and prioritize features, functions, benefits, and claims.
- Work with your cross-functional team to determine commercialization strategies that align with DFC's key customer segments and provide an outline for success to the core business.
- Eliminate concepts from the pipeline when commercial value is not found.
- Consumer Insights & Market Intelligence
- Work with DFC's insights team to identify and prioritize emerging consumer behaviors, lifestyle trends, and unmet needs.
- Translate insights into actionable innovation strategies, on the portfolio and project level.
- Spark Change and Drive Excitement
- Be a change agent within the organization, pushing DFC's core business beyond what is comfortable to help drive incremental growth
- Help foster a culture of creativity, agility, and consumer-centric thinking across the organization.
- Throughput
- Category/project delivery & success metrics (long term/short term, prioritized according to DFC's strategic plans)
- Driving efficiency via understanding of key stakeholder needs
- Effectiveness of communication via internal feedback
- Bachelor's degree and minimum of 5 years of relevant work experience.
- Demonstrated thought leadership and understanding of consumer needs and trends.
- Bias for commercialization; including POC, MVP, small batch product and/or services launches.
- Proficient problem solver with an innate ability to deal with ambiguity.
- Able to lead multiple complex projects at one time and prioritize work and resources according to potential impact.
- Strategic thinker with a passion for consumer-driven innovation.
- Ability to balance creativity with commercial viability.
- Change management expertise with experience in a matrix organization.
Vacancy posted 1 day ago
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