Marketing Manager

Marketing Manager

CAI Software builds purpose-built solutions that help manufacturers, processors, and distributors accelerate performance. Our mission is to enable manufacturers to transform performance through a connected, AI-assisted ecosystem that delivers visibility, control, and continuous improvement. We bring the deep operational expertise and enterprise infrastructure to be a true long-term performance partner.

With 6,200+ active customers worldwide and a market-leading position in every vertical we serve, CAI combines 45+ years of industry expertise with modern AI-driven execution - helping businesses move faster, operate smarter, and perform at their peak. We work across 15+ industries and 10+ countries, guided by three values built into our name: Candor, Accountability, and Impact.

CAI Software is organized into three business units: Graphic Communications, Process Manufacturing, and Discrete Manufacturing - aligned to the industries we serve. This structure keeps our teams close to customer needs while operating with the scale and support of a global software company.

This role is part of our Graphic Communications business unit, which serves the global print and packaging industry with ERP and production software designed for commercial printers, packaging manufacturers, promotional and transactional print providers, sign and display manufacturers, and in-plant operations. Our solutions accelerate performance by improving operational visibility, production efficiency, and profitability in complex, high-volume environments.

CAI Software is seeking a strategic and results-driven Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Graphic Communications Suites and workflow automation solutions. This role is critical in ensuring that our leading Print productivity and management software solutions, are effectively positioned in the market.

As part of the Marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry.

You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate CAI Software's Graphic Communications modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses.

What You'll Do

• Go-to-Market Strategy Develop and execute product positioning, messaging, and launch strategies for Graphic Communication's Print Productivity Suites and integrated workflow solutions.
• Sales Enablement Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions' benefits.
• Market Research Analyze customer needs, competitive trends, and industry insights to refine marketing strategies.
• Content Development Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communication's solutions optimize print operations.
• Demand Generation Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
• Customer Journey Optimization Align marketing efforts with the print buyer's journey, ensuring Graphic Communications' messaging is effective from awareness to conversion.
• Cross-Functional Collaboration Work closely with product management, sales, and the channel team to align marketing initiatives with business goals.
• Channel Partner Marketing Support Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell CAI Software's Graphic Communications solutions.
• Performance Tracking Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.

What We're Looking For

• 4+ years of experience in B2B SaaS product marketing or print industry technology
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience
• Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus
• Strong storytelling skills with the ability to translate complex solutions into customer benefits
• Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
• Excellent written and verbal communication skills
• Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
• Remote role with minimal travel as required

At CAI, we are building something that matters. With 6,200+ customers across 15+ industries and active investment in AI-driven performance tools, we are positioned to define what the next generation of manufacturing software looks like and we are building the team to lead that work.

Our four pillars define how we deliver for customers and how we work:

• Built to Fit - Fits how your business runs so performance comes standard
• Built to Expedite - Speeds time to performance without heavy lifts or delays.
• Built to Deliver - AI turns action and insights into measurable performance.
• Built to Scale - Sustains and scales performance without disruption.

CAI Software is an "EEO/Veterans/Disabled employer." Equal Employment Opportunity CAI Software is an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex (including pregnancy, sexual orientation, and gender identity or expression), religion, disability, genetic information, marital status, veteran status, or any other basis protected by local, state or federal law. CAI Software endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying, please contact us at View email address on click.appcast.io or send an e-mail with your specific accommodation request. Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with the Immigration Reform and Control Act of 1986 (IRCA) . CAI Software will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).

The compensation range reflects the Company's good faith belief at the time of posting. Individual base pay depends on various factors, including primary work location, complexity and responsibility of the role, job duties and requirements, and relevant experience, knowledge, skills, and education. Base pay ranges are reviewed and typically updated each year, and offers are made within the applicable range at the time of hire. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus, and/or stock, and certain roles are eligible to earn sales variable compensation incentives under the terms of the applicable plan.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.