Marketing Director, USTA SoCal

Who We Are

We are Tennis! USTA Southern California is one of 17 sections of the United States Tennis Association, the national governing body for the sport of tennis. With a unique history of producing some of the greatest American players of all time, including Billie Jean King, Venus and Serena Williams, Tracy Austin, Pete Sampras, Michael Chang, and the Bryan Brothers, we're proud to be the stewards of #TeamSoCal, from grassroots to the world's biggest stages. The Southern California section stretches from the Central Coast in the north through Los Angeles and Orange County to San Diego in the south, and from the Inland Empire in the east to the Pacific Ocean in the west.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!

The Role

The Director of Marketing oversees all marketing and partnership functions for USTA Southern California, including brand strategy development, priority setting, and the planning and execution of initiatives that drive tennis participation, player engagement, and organizational growth. This role manages the annual marketing budget and leads marketing, creative, sponsorship, and event initiatives that support the organization's strategic goals. The Director of Marketing translates business objectives into effective marketing and sponsorship programs, from concept through execution, measured against set performance metrics. This role also ensures the organization's branding and messaging are clearly defined and consistently delivered across all channels and target audiences. This position reports to the Executive Director of USTA Southern California.

Primary Responsibilities:

• Develop and execute the organization's marketing strategy and campaigns
• Manage brand positioning, messaging, and market presence
• Lead and mentor the marketing team (social, web, content, PR, field marketing, etc.)
• Engage and manage vendors and external consultants
• Oversee marketing budget and allocate resources effectively
• Collaborate with executive leadership and Community, Adult, and Junior Departments
• Present marketing goals, data-driven performance insights, and key accomplishments at quarterly board meetings

Who You Are

• A bachelor's degree in business, marketing, communications, or a related field is required; a Master's degree in a related field is preferred.
• 8+ Years of Strategic/Marketing Leadership experience
• Marketing team management experience
• Creative, collaborative problem solver with exceptional written and verbal communication skills
• Data-driven decision maker with Brand evolution and management experience
• Digital marketing and campaign management expertise
• Excellent cross-departmental collaboration
• Budget development and management
• Extensive sports marketing experience, with tennis experience preferred
• Proven experience in working with sponsors to create compelling partnerships
• Experiential, grassroots marketing experience at the local level, regionally
• Expertise in developing marketing strategy, tactics, and platforms
• Metric-driven with excellent analytical skills
• Creative, collaborative problem solver who thrives in a fast-paced, dynamic environment

Software Experience Preferred:

• Tableau
• Microsoft Suite - Word, Excel, PowerPoint
• Google Workspace - Gmail, Chat, Meet, Slides, Docs, Forms, Sites, etc
• Expensify/Bill.com or similar expense management platforms
• Adobe Creative Suite

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: This role is fully remote and requires travel throughout the Southern California region.
• Medical, dental, and vision insurance are part of our offerings.
• Time to recharge and energize, including vacation, sick time, and paid holidays.
• Plan for your future with 401(k), promotional and growth opportunities, and Learning and Development programs to learn on the job.

The expected range for the annual base salary for this position is $100,000- $110,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!

The SCTA is committed to building a diverse staff and creating a diverse environment throughout Southern California. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Join us at SCTA and be a part of the journey to promote and grow tennis in Southern California. Together, we can make a significant impact on the tennis community and provide opportunities for people of all ages to enjoy the sport.