Digital Marketing Coordinator

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.SummaryAs a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Communications, the Digital Marketing Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized, self-starter, with a variety of hands-on digital marketing skills including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices, sectors, marketing, business development, administrative and executive teams to help achieve their business objectives.LocationThis position can sit in any of our U.S. offices and offers a hybrid work schedule.ResponsibilitiesEdit, update, and publish webpages on the firm website and microsites using the content management systemBuild and publish new webpages using established templates and components within the content management systemMake basic enhancements to help fine-tune search relevance on the websiteHelp monitor the general View email address on click.appcast.io mailboxGenerate email marketing lists using the Firm CRM system, following best practices and standardsBuild and disseminate external email campaigns using the Firm’s email marketing platform, following best practices and standardsConstruct and publish social media posts natively or using the Firm’s social media marketing platform, following best practices and standardsPublish firm content within the employee advocacy toolResize or crop digital images using image-editing applicationsProvide virtual event support as requiredPerform QA on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standardsReview QA reports in Siteimprove to ensure website content qualityProvide marketing survey support using the Firm survey solution, as requiredPull basic data reports in Google AnalyticsTrack all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholdersProvide ad hoc project assistance to the Senior Manager, Digital Communications, as neededDevelop, maintain, and optimize documentation (workflows, processes, procedures, etc.)Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholdersPerform other duties as assignedDesired SkillsB2B marketing agency experience, or equivalent, required; previous law firm experience is a plusExperience with hands-on use of the Vuture email marketing platform and the InterAction CRM system is preferredBasic HTML coding and Photoshop skills; hands-on experience using a content management system (Sitecore a plus)Experience working within a social media marketing platform is a plusAbility to work in virtual teams and collaborate online is essentialStrong attention to detail and the ability to work effectively in a fast-paced environmentStrong written and verbal English communication skillsProficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint, or similar platformsExperience with image-editing applications such as Photoshop requiredExperience with Google Analytics or similar platforms is a plusMinimum EducationHigh School Diploma or GEDPreferred EducationBachelor’s degree in Marketing, Communications, Journalism, or a related fieldMinimum Years of ExperienceTwo years of experience in a professional services firm or digital shared services roleEssential Job ExpectationsWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;Provide timely, accurate, and quality work product;Successfully meet deadlines, expectations, and perform work duties as required;Foster positive work relationships;Comply with all firm policies and practices;Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;Ability to work under pressure and manage competing demands in a fast-paced environment;Perform all other duties, tasks or projects as assigned.Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.Physical DemandsSedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.Work EnvironmentThe individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.DisclaimerThe purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.Application ProcessApplicants must apply directly online instead of sending application materials via email.AccommodationReasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact View email address on click.appcast.io .Agency applications will not be considered.No immigration sponsorship is available for this position.The firm’s expected hiring range for this position is $30.99 - $48.35 per hour depending on the candidate’s geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws.The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntary and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.#LI-GB1#LI-HybridDLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center . #J-18808-Ljbffr