Marketing Manager (54427)

Job Overview We are seeking a strategic and energetic Marketing Manager to join Swan Heating, Plumbing, and Air Conditioning. In this role, you will be responsible for developing and executing impactful marketing campaigns for Swan. You will work closely with brand managers and the parent company’s marketing team to drive brand awareness, increase product interest, generate leads, present on marketing performance, and increase revenue. Your responsibility will include managing local production, creating content, managing public image, supporting integrations of marketing technology, and deploying campaigns that support brand goals. A can-do attitude, sense of urgency, and willingness to learn and try new things is critical. Responsibilities Drive awareness and sales of the services and products offered. Manage all customer-facing brand collateral and profiles including social accounts, business directories, websites, advertisements, and print material. Reinforce brand identity through the creation and publishing of high-quality and engaging content. Create web content that follows best practices for Search Engine Optimization. Collaborate with brand and corporate personnel to create and manage review solicitation and response workflows. Create and manage email campaigns to support business needs within brands. Stay up to date on the relevant industry, macroeconomic, and weather trends influencing assigned brands and subsequent business opportunities/performance. Manage and execute a variety of marketing programs, including partnerships, sponsorships, community events, and local marketing initiatives. Create marketing materials and collateral to support sales and service initiatives within brands and their respective markets. Manage vendor relationships, budgets and scheduling for marketing activities. Work with accounting and internal management to ensure tracking of critical metrics. Gather, analyze and report on marketing activities & KPIs. Complete regular competitive analysis for top market competitors. Qualifications 3+ years of experience in local marketing, brand or marketing management, paid advertising management, including a working knowledge of SEM/SEO. Proven track record of successfully developing and executing marketing plans that drive measurable results. Strong understanding of marketing best practices, including campaign development, lead generation, branding, pricing, ad trafficking, and attribution. Excellent written and verbal communication, interpersonal, and organizational skills. Ability to effectively manage time, work independently and manage multiple projects simultaneously. Ability to advise or drive design and production strategy for display, print, and video advertising. Data-driven approach to decision making, with experience in campaign analytics and reporting. Experience collaborating with cross-functional teams, including sales and operations. Proficiency in marketing automation and CRM tools. Experience with Google Analytics and working knowledge of Google Ad Suite. Bachelor's degree in marketing or a related field. Preferred Qualifications Home services industry experience. Experience managing local business profiles (Google Business Profile, Angi’s, Yelp). Traditional advertising and media planning experience. Experience using design software and editing tools (Adobe, Canva). Experience using email marketing software (Mailchimp, Constant Contact, Marketo). Experience implementing tracking code & campaign attribution methods. Salary Salary Range: $75,000.00 - $100,000.00 per year Type Full-time Exempt. Benefits 401(k) Medical/Dental/Vision Paid Time Off Schedule Monday – Friday 8:00am – 5:00pm #J-18808-Ljbffr