Director of B2B Marketing

Director of B2B Marketing

Company: EcoEnclose, Inc.

Contact: View email address on click.appcast.io

Overview

EcoEnclose is seeking a new B2B Marketing Leader to generate and capture demand for businesses seeking more sustainable packaging. Have you dreamt of working for Patagonia, Cotopaxi, Disney, or Ridwell? Well, we make their packaging – along with 500 other enterprise brands. Our customers are brands in industries like apparel, CPG, cosmetics, and supplements. Our products are innovative, sustainable packaging materials – including pouches made with recycled plastics, mailers made with seaweed polymers, and boxes printed with algae ink. 

In this critical role, you will own the marketing plan and are expected to be highly strategic and nimble. There is not an obvious playbook for success in today’s B2B marketing environment. We’re looking for candidates who can continuously try new tactics, including hypothesizing, ideating, testing, measuring, and concluding which tactics perform best in the given moment, and then adapting our budget allocation and marketing plan accordingly. The primary business outcome you are seeking is to increase our inbound qualified new business leads. 

We are looking for a strategic marketer with a strong B2B marketing track record. You must have a legitimate passion for identifying new marketing tactics, trying them out, and optimizing them. This role is for a sustainability-driven, highly analytical marketing trailblazer who loves experimentation and wants to advance the circular packaging movement. 

The compensation package is a $130K-$170K salary base + 15% bonus target, plus benefits.

This is a hybrid 3 days/wk in-office + 2 days/wk WFH role, based in Boulder County, CO.

About EcoEnclose

We are that rare, privately-owned, non-PE-funded company in a high-growth stage, with real-world viable, in-demand sustainability solutions. EcoEnclose is not a start-up; we’ve figured out what’s selling and how to execute, we have the infrastructure in place, stable leadership, and now we’re just scaling. EcoEnclose is very much a values-driven company with a vibrant office culture, energized by our mission to enable this country’s transition to circular packaging. We are also smart at business, service, and operations, and we want to have a big impact. 

Responsibilities

The Director of Marketing will be responsible for driving a plan that increases inbound qualified leads and grows our eCommerce revenue. 

• Planning, strategy, and budget allocation across marketing tactics, including continuous optimization. This may include: 
• Paid media mix: search, programmatic, LinkedIn Ads, Amazon Ads, Meta, etc. 
• Account-Based Marketing with highly targeted activation
• Content calendar and regular content creation - Newsletter, blog, social media 
• SEO / GEO strategies to drive organic search rankings and LLM mentions/citations
• Optimization of key landing pages and webforms
• Thematic annual marketing campaigns and promotions
• Email marketing
• Webinars and owned events
• Brand partnerships and sponsorships
• Note: Current tactics owned outside of Marketing are business development, referral partnerships, conferences/trade shows, graphic design
• Hiring and managing necessary agency partners, contractors, and consultants
• Acting as the voice of our customer for the organization
• Enabling the EcoEnclose brand identity, brand voice, and messaging
• Collaborating with internal sales, business development, and graphic design teams
• Influencing explorations into new markets and new product offerings 
• Managing 1 direct report (so far): Sr. Manager of Digital Experience, who owns optimizing E-Commerce product pages, Site Health, and Online Customer Portals

Qualifications / Skills / Experience

• 5+ years experience with B2B marketing tactics, tools, and enablers
• Have managed a marketing budget and determined spend allocations
• Strong digital savvy with an understanding of paid media, attribution, SEO, and site mechanics; must be able to build and maintain effective Google Ads / LinkedIn / Microsoft campaigns
• Love of writing content and/or the ability to program an agent that writes well
• A healthy obsession with AI and have built AI tools to improve output and efficiency
• Highly analytical; able to shape A/B testing programs, customer insights and pick apart performance metrics
• Have managed agency partners, including both hiring and firing
• Intuition, character, and professionalism consistent with organizational leadership
• Exceptional written and verbal communication skills and presentation skills
• An ambitious personal & professional growth mindset. Determination to grow your skillset, your earnings, and your contribution to EcoEnclose’s growth

Performance Expectation

Including a period of onboarding, we expect the Marketing Director to deliver 750+ inbound leads through emails, webforms, and sample orders within the first 12 months of employment with EcoEnclose. 

Compensation 

• Total Compensation: 
• Base Salary = $130K-$170K
• Target Bonus = 15%; 0%-30% range determined by individual and company performance
• 401K Match = 3.5%
• TOTAL OTE = 155K - $200K+ 
• Competitive benefits package, including 401K, health, vision, and dental coverage.
• Hybrid work environment: at least 3 days per week in office; up to 4 fully remote weeks per year 

To Start Your Application

Email your 1) resume, 2) LinkedIn Profile, 3) a great piece of content you’ve produced/written/overseen, and a 4) self-recorded video to View email address on click.appcast.io with '[Your Name]: Director of B2B Marketing’' in the subject line. 

Video Instructions: 

Describe a marketing tactic that you experimented with. What was the context, what was your hypothesis, how did you structure your test, what did you measure, what did you learn, and what did you change as a result? This shouldn’t take more than 10 minutes. Thank you!