Licensed Marriage and Family Therapist (LMFT)

About Rula: At Rula, our mission is simple:  help people get better. We partner with a nationwide network of licensed clinicians committed to delivering compassionate, effective care for individuals, couples, and families.

We make this possible by supporting our providers at every step. From marketing and insurance to billing and technology, we take care of the administrative work so you can focus fully on  helping clients heal and thrive . As a Rula therapist, you’ll have true schedule autonomy and the backing of a team dedicated to raising the standard of behavioral health.

Our commitment to quality means providers follow consistent standards of care that ensure clients feel supported and make measurable progress. We provide the tools and guidance to make this seamless, including a measurement-informed approach to help track outcomes and strengthen impact.

Why Join Rula? Best-Fit Client Referrals

• We’ll help you create a provider profile that highlights your specialties and clinical approach, ensuring the right clients find you.

• Rula fills your calendar with consistent client referrals and never charges marketplace service fees for matching you with new clients.

Admin Done for You

• We handle credentialing, billing, claims, EHR, and tech support—so you can focus your time and energy on clinical work.

Professional Autonomy

• Decide how many clients you see and when. Adjust your schedule anytime. Both telehealth and in-person sessions are supported (providers arrange their own office space if offering in-person care).

Commitment to Quality Care

• At Rula, delivering consistent, effective care is at the heart of what we do. Providers are expected to uphold shared standards by actively engaging clients around clinical measures during visits—encouraging completion, reviewing results, and, when needed, completing them live in session. This ensures clients receive the best possible support while helping you demonstrate the impact of your care. And we provide the tools, training, and guidance to make it seamless.

A Supportive Community

• Access case consultations, office hours, and connect with thousands of providers nationwide. You’ll also have unlimited access to CEU podcast courses and robust clinical learning opportunities.

Minimum Qualifications

• Licensed as a: LMFT, LCSW, LPCC, or LCP

• Valid NPI

• Licensed in California

• Able to provide telehealth or in-person sessions

Work Remotely

• Yes

• CA, US

• Have office space? New Rula providers can receive a $20 increase to base pay for every in-person session, for both intakes and follow-ups.