Sr Data Architect

Sr Data ArchitectThe Sr Data Architect serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO.Benefits: Health insurance, paid time off, vision insurance, 401(k), 401(k) matching, dental insurance.Duties and Responsibilities:Data, Reporting & Analytics: Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics.Governance & Quality: Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely.Systems Integration & Ownership: Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation.Vendor Partnership: Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership.Cross-Functional Support: Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics.Security & Documentation: Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements.Requirements:Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.Experience owning integrations between SaaS platforms.Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred.Hands-on experience with a CRM, with Salesforce strongly preferred.Ability to build, review, and validate reports.Strong vendor-management and coordination instincts.Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.Strong documentation discipline.A security-conscious mindset when working with customer and company data.Desired Skills and Abilities:Experience in a franchise, multi-unit, or multi-location business.Familiarity with marketing analytics platforms such as GA4 and GTM.Experience with call tracking and marketing automation platforms, including Act-On or similar tools.Experience working alongside a fractional or part-time technical leader.Flexible work from home options available.Tropical Vibes & Impacting Lives!You feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passion. Not just a passion for kids or a passion for swimming…it's a special passion for changing – even saving – lives, by being a part of kids learning to swim.When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing moments!Making Waves with Passion, Purpose & Core Values!At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!We go above and beyond with every detail to create a GOLDEN Experience!We believe in nurturing a culture that provides WOW! Customer ServiceWe do the right things, make the right decisions and treat people with Integrity • Compassion • TrustWe meet and exceed expectations so you see Extraordinary ResultsWe make a big deal about life's accomplishments by remembering to Celebrate!Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.