Associate Director, Paid Social

Paid Social Expert

Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview Who you are: A paid social expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You're comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

Responsibilities Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team Recommend targeted, innovative media vehicles consistent with client's strategies and objectives Become an expert in the client's business and builds trusted partnerships with all levels of clients Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities. Oversee Asana for task management and team collaboration Key participant in strategic media planning and execution Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social Recognize and act on opportunities to grow business Develop, document, and implement Paid social media best practices within client accounts Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct) Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Required Skills and Experience Substantial experience in account management, planning, and/or performance media experience Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts. Extensive experience writing and presenting relevant information Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies. Demonstrated ability to grow junior talent and help develop team skills / careers Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.