Senior Cloud Marketing Manager

Own Every Moment at NetApp At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud. Own Every Moment at NetApp At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud. Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function. Job Summary The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services. The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs. Job Requirements Strategy & Planning Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team. Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services. Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities. Marketing partnership development to open up new co-marketing opportunities with the partners. Stakeholder & Relationship Leadership Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers. Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews. Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams. Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders. Team Leadership & Management Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles. Own team priorities, deliverables, success metrics, hiring recommendations, and professional development. Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment. Program Governance & Executive Reporting Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs. Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards. Ensure all partner programs meet contractual requirements and deliver measurable ROI. Cross‑Functional Collaboration Hyperscaler Partner Marketing, Partnership Development, and Product Group Marketing centers of excellence (digital, events, paid media, content, MRA) NetApp sales, alliance, and field marketing teams Operations and finance teams for budget, tracking, and compliance And collaborate to: Execute co-marketing programs Optimize campaign performance Track KPIs and report impact Influence internal and external stakeholders to advance hyperscaler strategy Key Performance Indicators NetApp KPIs Marketing‑sourced and influenced pipeline/revenue across 1P and 3P services MQL & SQL creation and opportunity progression Amount of MDF received from the partners Engagement contribution from marketing investments (MDF + NetApp budget) Hyperscaler seller engagement and activation Program execution quality (on time, on budget, fully tracked) Marketing contribution to revenue across Cloud services Deliverables Annual and quarterly marketing plan Budget and investment plan KPI dashboards and executive reporting Seller and partner engagement plans Program performance and ROI reporting Marketing calendar and stakeholder communications Cross‑functional alignment frameworks (Cloud sales, CSA/CSM, product teams) Skills & Competencies Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics Strategic marketing expertise and strong business acumen Exceptional communication, organization, and collaboration skills Ability to influence across a diverse, global organization at multiple levels Strong relationship management and expectation‑setting abilities Analytical mindset—ability to measure, test, iterate, and optimize Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace) Bias for action and ability to operate autonomously while managing cross‑functional stakeholders Who They'll Work With Internal Hyperscaler Sales Ops Hyperscaler Specialists / CSAs / CSM leadership 1P/3P Product Management Field & Geo Marketing ACMS, CMS, SEM teammates CoEs (Digital, Content, Paid, Events) Finance, Ops External Hyperscaler partner and GTM teams Marketplace, Partner, and Sales organizations Vendors/Agencies How They Work With Stakeholders Coordinate marketing activities end‑to‑end Engage CoEs for execution excellence Communicate progress and insights to all levels of NetApp and partner stakeholders Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance Business Objectives Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services Accelerate pipeline and expand customer opportunity creation Strengthen our strategic Cloud partnerships Increase Cloud seller and partner engagement with NetApp solutions Improve marketing ROI through measurable, data‑driven programs Education & Experience Typically requires a minimum of 8 years of related experience. People management experience typically requires a minimum of 5 years of related experience Compensation The target salary range for this position is 170,000 - 235,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance‑Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process. At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process. Equal Opportunity Employer NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. Why You’ll Thrive at NetApp At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure. NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. Our culture We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do. AI Disclosure For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making. #J-18808-Ljbffr NetApp